55Haitao.com Wins Rakuten Marketing's Top Award for Affiliates

LOS ANGELES, June 29, 2016 /PRNewswire/ -- 55Haitao.com, China's leading shopping guide and forum for cross-border shoppers, won the 2016 Advertiser's Choice award from Rakuten Marketing at this year's Golden Link Awards. 55Haitao beat out seven other publishers to take home the most prestigious award for affiliates.

"We are thrilled to have received this award and to help even more stores reach new opportunities in the China market," said Alan Gu, founder and CEO of 55Haitao. After five years of nonstop growth, 55Haitao is helping affiliate marketing networks and their advertisers tap into China's cross-border space.

Rakuten Marketing's top award comes thanks to Rakuten's global focus as well as 55Haitao's recognition from advertiser partners. Advertisers benefit from performance marketing when they partner with 55Haitao and reach new customers in the world's fastest growing ecommerce market. 55Haitao's astounding growth over the past 5 years highlights the success that retailer partners have had in the cross-border space.

"Chinese shoppers want your products. And they are buying from your site right now," said Rick Parada, Managing Director of 55Haitao. In their acceptance speech on June 22, he told retailers to start optimizing and grow in China while quoting the 1996 film Jerry Maguire, "help us help you." Brands responded by beginning new partnerships the next day at the Symposium's networking events.

About: 55Haitao is China's largest forum and shopping guide for Chinese cross-border shoppers. Founded by Alan Gu in 2011, the award-winning website creates and publishes unique Chinese content on their blog feed and in their forum. With 90% of its traffic originating from China, 55Haitao helps retailers worldwide reach a Chinese audience easily. 55Haitao also recently introduced Linkhaitao.com, a sub-affiliate network that allows US companies to incentivize revenue-active Chinese bloggers, key opinion leaders and influencers to create localized content, greatly expanding these companies' reach into China.

Contact: Rick Parada, [email protected]

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