50,000feet Tapped for U.S. Launch of Haier, One of China's Most Well-Recognized Brands

CHICAGO, Jan. 7, 2015 /PRNewswire/ -- Haier America has named 50,000feet agency of record to oversee all brand development and strategic marketing for its U.S. business, including home appliances, ductless air systems and consumer electronics. 

Haier, the largest home appliance brand in the world, plans a multi-faceted, digital-first launch to U.S. consumers in 2015, which will encompass a redesigned brand presence online and at point of sale with extensive retailer and trade engagement. Creative agency 50,000feet will lead strategic creative development and implementation across brand assets to be used at launch. Their work will also entail a completely revamped visual identity that will extend across Haier's business units, showcasing Haier as a provider of integrated solutions for every part of the home, at every stage in life.

"At Haier, we strive to be a whole-home solution for consumers, and we needed a cutting-edge creative partner to help us tell that story," said James Liess, Director of Marketing and Communications for Haier America. "I'm thrilled to be working with a team whose expertise in creating cross-platform brand experiences can tell our story in a fresh, relatable way. We're looking forward to working together to build on our rich history and strong global footprint, making our introduction to the U.S. market even more compelling."

"We are excited to collaborate with and be part of Haier America's dynamic and visionary team," said Chris Prescher, Principal at 50,000feet. "Haier embodies a customer-centric philosophy that is consistent with our passion for integrated, experience-driven brands. For U.S. consumers, especially those who are just starting to outfit their first living spaces, Haier's responsive manufacturing capabilities promise exciting solutions. We're ready to get to work."

ABOUT 50,000feet
Since 2001, 50,000feet has crafted a distinctive approach to developing integrated communications for some of the world's most respected brands, combining business intelligence, industry acumen and consumer insight to deliver immersive creative solutions. With a wide range of assignments for Fortune 1000 clients across categories, 50,000feet delivers cross-media and cross-platform programs that synchronize print, digital, video and retail communications with content, brand and social media strategies. www.50000feet.com

ABOUT HAIER AMERICA
Haier America is a wholly owned subsidiary of Haier Group, the world's #1 major appliance brand as ranked by Euromonitor International 2013, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $29.5 billion in 2013.

Haier is a well-established brand in China with strong leadership in CEO Zhang Ruimin, named by Fortune magazine as one of The World's 50 Greatest Leaders. In 2013, nearly one out of every three major household appliances bought by a Chinese consumer was made by Haier.

CONTACT Terri Tomcisin, [email protected], 773-529-6760 x14

SOURCE 50,000feet

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