50 Cent, Barenaked Ladies, Lil Jon and Pitbull Headline Bud Light Hotel Concert Line Up

ST. LOUIS, Jan. 17, 2012 /PRNewswire/ -- This February, Bud Light – the official beer sponsor of the NFL – is taking up residence in downtown Indianapolis for Super Bowl XLVI with the return of the Bud Light Hotel.

Beginning Thursday, Feb. 2, Bud Light will transform a 180-room downtown Indianapolis hotel (105 S. Meridian Street) into the premier destination for Super Bowl week entertainment.  In addition to hosting exclusive parties from EA SPORTS and Playboy, the Bud Light Hotel will host a special concert featuring 50 Cent, Lil Jon and Bud Light-sponsored artist Pitbull the night before the Super Bowl and a special afternoon concert featuring the Barenaked Ladies before the game.  The full Bud Light Hotel line-up of events includes:

• Thursday, Feb. 2 – EA SPORTS Madden Bowl XVIII (invitation only)
• Friday, Feb. 3 – The Playboy Party (invitation only)
• Saturday, Feb. 4 – 50 Cent, Lil Jon and Pitbull (doors open at 8 p.m.)
• Sunday, Feb. 5 – Barenaked Ladies (doors open at 2 p.m.)

Tickets for the Saturday and Sunday concerts are available throughout the Indianapolis metropolitan area, and more information can be found at www.BudLightHotel.com.  Bud Light has also partnered with Yahoo! as the exclusive live broadcast partner of the Saturday night concert, ensuring fans across the country will be able to enjoy the Bud Light Hotel experience the night before Super Bowl XLVI. The concert will be broadcast live on omg! from Yahoo!, the No.1 celebrity news site reaching more than 31 million fans per month at http://omg.yahoo.com/super-bowl-party-central  and available on Yahoo! Screen (http://Screen.Yahoo.com), Yahoo!'s newly launched video destination.   

"Bud Light Hotel has steadily become the epicenter of the entertainment during Super Bowl week, and we don't know of any place in Indy where people can find a better, more diverse line-up of good times," said Mike Sundet, senior director, Bud Light.  "And through our partnership with Yahoo!, we'll liven up the Saturday night of music fans everywhere with the concert event of Super Bowl week."

"The Bud Light Hotel concert has already become a signature Super Bowl week event that fans look forward to and now can experience this incredible line-up on Yahoo!," said Ken Fuchs, VP, Yahoo! Media Network. "We are thrilled to be bringing this fantastic event exclusively to our 80 million music and sports fans around the country."

As announced in late December, Bud Light is also still seeking applicants through an open video casting call on its Facebook page to find the official Bud Light Hotel correspondent. Correspondent videos can be uploaded through a special tab on the Bud Light Facebook page through Jan. 20, and fans will be able to 'like' their favorite videos. The successful candidate will receive a salary from Bud Light to star in a series of exclusive videos for the brand's Facebook and YouTube pages throughout the week, ranging from unique Super Bowl week experiences, to red carpet interviews and behind-the-scenes looks at the EA SPORTS and Playboy parties at the Bud Light Hotel.  Visit www.Facebook.com/BudLight for more information.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers.  The company brews the world's largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

SOURCE Anheuser-Busch

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