4 Tips for Utilizing Real-Time Data in Your Content Marketing Strategy

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NEW YORK, July 23, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. Tools like social media can provide the real-time data needed to help you the craft messages that will resonate and have the greatest impact possible. Use the following tips to help you integrate real-time data into your content marketing strategy:

1. Understand Your Personas. A real-time data content strategy requires sufficient knowledge of who your audience is and where they are engaging. Make sure your persona profiles are up-to-date in preparation for sending highly targeted messages in the right place and the right time.
2. Listen to social media conversations to secure relevant content opportunities. Closely monitoring trending conversations can keep you up-to-date on hot topics and filter out old news.
3. Empower trusted employees to engage on social media without an approval process. They are direct connections to your customers with an even broader reach and can help your brand become an active participant in real-time conversations.
4. Plan your content strategy ahead of time with an editorial calendar but leave plenty of flexibility to prioritize timely story opportunities.

For more discussion around integrating a real-time data strategy into your content marketing, read the latest article from Steve Lazuka, founder of Interact Media, on PR Newswire's Small Business Toolkit: http://bit.ly/1nUuLOV

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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