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Air Fryer Market: Key Driver
- The expansion of the distribution network is one of the key drivers supporting the air fryer market growth. Vendors are adopting various strategies to promote their brands and broaden their customer base. One of the popular strategies adopted by the players in the global air fryer market is expanding their distribution channels.
- Significantly, vendors are continuously emphasizing the distribution and promotion of their modern cooking appliances not only through physical retailers but also through online shopping portals. For instance, some popular e-commerce retailers that sell air fryers include Amazon.com Inc., Rakuten Commerce Inc., and Alibaba Group Holding Ltd.
- This provides a significant growth potential to vendors offering a wide variety of air fryers. Thus, the distribution channel expansion strategy is expected to contribute significantly to the revenue growth of the global air fryer market during the forecast period.
Air Fryer Market: Major Challenge
- Growing health concerns due to increased consumption of fried food products are one of the factors hampering the air fryer market growth. One of the most common problems in fried foods is due to skipping oil filtering cycles. Oil filtering helps food service establishments extend the life of oil and maintain the quality of food.
- However, oil filtration incurs additional costs for end-users. The oil left unfiltered can affect the taste and quality of fried food products and increases the presence of fatty acids, which can adversely affect the consumer's body.
- Continuous frying without filtration of oil can affect the quality of fried food products and increase the risk of health issues associated with the consumption of these products. This can also affect the energy efficiency of air fryers. Thus, these growing problems with the use of air fryers are expected to negatively affect market growth during the forecast period.
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Air Fryer Market Product Outlook (Revenue, USD mn, 2021-2026)
- Digital Air Fryer - size and forecast 2021-2026
- Manual Air Fryer - size and forecast 2021-2026
The air fryer market share growth in the digital air fryer segment will be significant during the forecast period. The digital air fryers include liquid-crystal displays (LCDs), temperature sensors, variable thermostat settings, and several cooking modes such as max crisp, air fry, and others. The manual air fryer offers grills and basic frying settings, while in the digital air fryer, consumers can fry foods such as potato chips, meat, pastries, and several others, which increases the demand for digital air fryers. Furthermore, most vendors are focusing on digital air fryers, ensuring product innovations that lead to an increase in sales of digital air fryers globally. Such factors of the digital air fryer are expected to fuel the air fryer market growth during the forecast period.
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Some of the Major Air Fryer Companies
- Bajaj Electricals Ltd.
- Breville Group Ltd.
- Cuisinart
- De Longhi S.p.A
- Gorenje Group
- Gourmia Inc.
- GoWISE USA
- Groupe SEB
- Havells India Ltd.
- KENT RO Systems Ltd.
- Koninklijke Philips NV
- Newell Brands Inc.
- CALIBER BRANDS GENERAL TRADING LLC
- NuWave LLC
- Solara
- Spectrum Brands Holdings Inc.
- Stanley Black and Decker Inc.
- TTK Prestige Ltd.
- Xiaomi Inc.
- SharkNinja Operating LLC
The air fryer market is fragmented and the vendors are deploying growth strategies such as brand, quality, and reliability to compete in the market.
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Related Reports Include
Commercial Electric Fryer Market Growth, Size, Trends, Analysis Report by Type, Application, Region, and Segment Forecast 2020-2024: The market value is set to grow by USD 324.53 million, progressing at a CAGR of 5.61% from 2019 to 2024, as per the latest report by Technavio. The increasing adoption of commercial electric fryers with energy star certification is notably driving the market growth, although factors such as the growing market for pre-used commercial electric fryers may impede the market growth. FIND MORE RESEARCH INSIGHTS HERE
Commercial Cooking Equipment Market Growth, Size, Trends, Analysis Report by Type, Application, Region, and Segment Forecast 2021-2025: The market value is set to grow by USD 4.95 billion, progressing at a CAGR of 5.4% from 2020 to 2025, as per the latest report by Technavio. The commercial cooking equipment market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. FIND MORE RESEARCH INSIGHTS HERE
Air Fryer Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.19% |
Market growth 2022-2026 |
$ 350.89 million |
Market structure |
Fragmented |
YoY growth (%) |
6.23 |
Regional analysis |
North America, Europe, APAC, South America, and the Middle East and Africa |
Performing market contribution |
North America at 37% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Bajaj Electricals Ltd., Breville Group Ltd., Cuisinart, De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., KENT RO Systems Ltd., Koninklijke Philips NV, Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, NuWave LLC, Solara, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Xiaomi Inc., and SharkNinja Operating LLC |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Digital air fryer - Market size and forecast 2021-2026
- Exhibit 28: Chart on Digital air fryer - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Digital air fryer - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Digital air fryer - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Digital air fryer - Year-over-year growth 2021-2026 (%)
- 5.4 Manual air Fryer - Market size and forecast 2021-2026
- Exhibit 32: Chart on Manual air Fryer - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Manual air Fryer - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Manual air Fryer - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Manual air Fryer - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Product
- Exhibit 36: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Japan - Market size and forecast 2021-2026
- Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.11 UK - Market size and forecast 2021-2026
- Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Breville Group Ltd.
- Exhibit 89: Breville Group Ltd. - Overview
- Exhibit 90: Breville Group Ltd. - Business segments
- Exhibit 91: Breville Group Ltd. - Key offerings
- Exhibit 92: Breville Group Ltd. - Segment focus
- 10.4 Cuisinart
- Exhibit 93: Cuisinart - Overview
- Exhibit 94: Cuisinart - Product / Service
- Exhibit 95: Cuisinart - Key offerings
- 10.5 De Longhi S.p.A
- Exhibit 96: De Longhi S.p.A - Overview
- Exhibit 97: De Longhi S.p.A - Business segments
- Exhibit 98: De Longhi S.p.A - Key offerings
- Exhibit 99: De Longhi S.p.A - Segment focus
- 10.6 GoWISE USA
- Exhibit 100: GoWISE USA - Overview
- Exhibit 101: GoWISE USA - Product / Service
- Exhibit 102: GoWISE USA - Key offerings
- 10.7 Groupe SEB
- Exhibit 103: Groupe SEB - Overview
- Exhibit 104: Groupe SEB - Business segments
- Exhibit 105: Groupe SEB - Key news
- Exhibit 106: Groupe SEB - Key offerings
- Exhibit 107: Groupe SEB - Segment focus
- 10.8 Havells India Ltd.
- Exhibit 108: Havells India Ltd. - Overview
- Exhibit 109: Havells India Ltd. - Business segments
- Exhibit 110: Havells India Ltd. - Key news
- Exhibit 111: Havells India Ltd. - Key offerings
- Exhibit 112: Havells India Ltd. - Segment focus
- 10.9 Koninklijke Philips NV
- Exhibit 113: Koninklijke Philips NV - Overview
- Exhibit 114: Koninklijke Philips NV - Business segments
- Exhibit 115: Koninklijke Philips NV - Key news
- Exhibit 116: Koninklijke Philips NV - Key offerings
- Exhibit 117: Koninklijke Philips NV - Segment focus
- 10.10 NuWave LLC
- Exhibit 118: NuWave LLC - Overview
- Exhibit 119: NuWave LLC - Product / Service
- Exhibit 120: NuWave LLC - Key offerings
- 10.11 Stanley Black and Decker Inc.
- Exhibit 121: Stanley Black and Decker Inc. - Overview
- Exhibit 122: Stanley Black and Decker Inc. - Business segments
- Exhibit 123: Stanley Black and Decker Inc. - Key news
- Exhibit 124: Stanley Black and Decker Inc. - Key offerings
- Exhibit 125: Stanley Black and Decker Inc. - Segment focus
- 10.12 TTK Prestige Ltd.
- Exhibit 126: TTK Prestige Ltd. - Overview
- Exhibit 127: TTK Prestige Ltd. - Product / Service
- Exhibit 128: TTK Prestige Ltd. - Key offerings
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 129: Inclusions checklist
- Exhibit 130: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 131: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 132: Research methodology
- Exhibit 133: Validation techniques employed for market sizing
- Exhibit 134: Information sources
- 11.5 List of abbreviations
- Exhibit 135: List of abbreviations
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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