33 Percent of Ohio Early/Absentee Voters Self-Identify as Democrats

New Infographic from Scarborough Reveals Insights into the Ohio Early/Absentee Voters

NEW YORK, July 19, 2012 /PRNewswire-USNewswire/ -- On Tuesday, July 17, President Obama's campaign filed a lawsuit against Ohio's top election officials over the swing state's law that restricts early voting in the three days leading up to the election. A new infographic from consumer research firm Scarborough reveals insights into the Ohio Early/Absentee Voters, defined by Scarborough as registered voters who are early voters, absentee voters or permanent absentee voters. These insights are from the Scarborough/TargetSmart Joint Political Data Offering and highlight the constituents potentially impacted by the Obama campaign lawsuit.

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Scarborough's Ohio Early/Absentee Voters infographic reveals that 22 percent of Ohio registered voters are Early/Absentee Voters. Of these constituents, 86 percent have been registered to vote for more than five years. Per their lawsuit, Obama's campaign argues that Ohio's law unfairly ends in-person early voting on the Friday evening before the Tuesday election while allowing military and overseas voters to cast ballots in person until Monday. Ohio Early/Absentee Voters have the potential to be crucial to Obama's reelection efforts in the swing state as 33 percent of Ohio Early/Absentee voters self-identify as Democrats, compared to 26 percent who self-identify as Republicans.

In terms of political organization involvement, Ohio Early/Absentee Voters are 18 percent more likely than all Ohio registered voters to have contributed to a political organization in the past 12 months and 29 percent more likely to have contributed to a social care/welfare organization in the same time frame. Demographically, they are 70 percent more likely than all Ohio registered voters to be African-American and 54 percent more likely to be retired. Ohio Early/Absentee Voters are 13 percent more likely than all Ohio registered voters to hold a college degree or higher.

More information on Ohio Early/Absentee Voters can be found in the infographic issued by Scarborough, available for download at www.Scarborough.com/FreeStudies.php 

Continue the dialogue with Scarborough on Twitter by reaching out to @ScarboroughInfo and be sure to visit us on Facebook at Facebook.com/ScarboroughResearch. 

To obtain additional reports regarding American behavior by political affiliation, please contact Brad Sherer at [email protected]. 

This data used in this analysis is from Scarborough USA+/TargetSmart Release 2 2011. Scarborough measures 210,000 adults aged 18+ annually across a wide variety of media, lifestyle, shopping and demographic categories.

About Scarborough Research
Scarborough ([email protected]) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities.  The company's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.

SOURCE Scarborough Research

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