3 Ways to Take Advantage of the Convergence of Content Marketing & Public Relations

NEW YORK, Aug. 22, 2012 /PRNewswire/ -- An important trend in public relations is the convergence of marketing and PR. Content marketing tactics, in particular, offer PR pros new opportunities to drive business outcomes through the content they publish. At the same time, the understanding of the audience and the mechanics of influence are the domain of the PR department. It doesn't take much to conclude that there are real synergies between these disciplines.

How can smart communicators take advantage of this trend? Today on the Beyond PR blog, we identify three tactics communicators can employ now to take advantage of the strengths of both content marketing and PR to amplify their messaging:

• Break down silos between PR and marketing.
• Put audience interest first when creating content.
• Share tactics between the PR and content marketing groups.

Read the entire post here:  Is Content Marketing a New Public Relations Discipline?

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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