3 Ways to Improve Brand Recognition for Your Clothing Line

Manufacturers can take advantage of their garment's woven labels and hang tags by using them as eye-catching sewn-in advertisements for their company.

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Hi-Tech Printing & Labeling Inc.

Aug 04, 2014, 08:58 ET

LOS ANGELES, Aug. 4, 2014 /PRNewswire/ -- At Hi-Tech Printing & Labeling Inc., they find that it's often the simple ideas that are the most brilliant. That is why the label printer company wants to share 3 simple ways to improve your branding; hang tags, clothing labels and "green" labels. More than ever, consumers are recognizing the small details on articles of clothing when they go shopping – printed and woven labels are being scrutinized by increasingly savvy shoppers. An organic label goes a long way for an environmentally green customer searching for authenticity while a garment with an edgy or eloquent tag will be smiled upon instead of thrown in a pile of shirts with bland generic tags.

1. Hang Tags
The straight-forward square or rectangular piece of cardboard attached by a piece of plastic, twine or string can serve as a piece of lucrative marketing material. If it's well made, a hang tag can display a unique design or logo - people may even notice the tag before the piece of clothing itself. Hi-Tech Printing & Labeling Inc. knows how powerful hang tags can be for bringing in new customers. An artfully designed tag can give onlookers and potential buyers a symbol of what your product represents. If the hang tag looks amazing, chances are the garment will be as well. The hang tag functions as a small billboard or business card for your company. So make sure it is designed with intelligence and creativity.

2. Printed and Woven Labels
Too often, clothing labels are tiny pieces of irritating material that might even irritate the skin. Most manufacturers include clothing labels on their products because it's the law, but smart manufacturers include uniquely made clothing labels for added marketing value. Customers can easily be disgruntled by a shabby and generic looking clothing tag. First impressions mean everything in the marketplace, and no one wants to lose a client because of a boring clothing label. Organizations have learned that professional, clean and eye-popping labels can be just as important as the garment itself.

What manufacturers write on the labels is important as well. Company name, logo and unique information can give your products an edge. Hi-Tech Printing & Labeling Inc. can create a colorful label that grabs attention for products that are made with 100% organic cotton or 100% hemp or any other special material. It may be the law to tell buyers what kind of textile or fiber a garment is made of, but clever industry professionals can use it to their advantage.

3. Eco-friendly Labels
The age of the eco-friendly manufacturer is here, and organic labels are a small but valuable part of the movement. Hi-Tech Printing & Labeling Inc. helps companies proclaim this to their buyers by providing organic cotton clothing labels for all types of merchandise. Manufacturers now want to proclaim that their products are of a socially conscious material; they can also claim that the entire product is "green" by using organic labels.

Most designers create products with the goal of becoming a household name. The first step is to get your brand recognized. If you're looking for a way to stand out, contact Hi-Tech Printing & Labeling online today at www.fabriclabels.com, or call (213) 746-7772 for a quote about a particular project.

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SOURCE Hi-Tech Printing & Labeling Inc.