3 Day Blinds Joins the Marketo Marketing Nation to Personalize Each Customer's Journey

SAN MATEO, Calif., Feb. 3, 2015 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that 3 Day Blinds, an industry leader in window coverings, has selected Marketo's engagement marketing platform to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

The company previously relied on an email service provider to communicate with its customers but needed a better way to gather insights and create a more meaningful, relevant dialogue. And while the company's customer database is robust, it had no way to segment or automate its marketing activities or personalize its communications.

"Windows are the focal point of someone's home making the selection of custom blinds, shades or shutters a significant and thoughtful decision that can take time," said Dan Williams, CRO at 3 Day Blinds. "We wanted a way to understand where each of our customers was in their journey with us and bring the expertise and knowledge of our designers directly to them. Now with Marketo, we have the insights and ability to deliver relevant content to each customer at the right time to ensure they are satisfied with their purchase."

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.         

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SOURCE Marketo