2016 Resolution: Coordinate a Small Business Co-Marketing Campaign

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NEW YORK, Jan. 7, 2016 /PRNewswire/ -- For small businesses chasing success, leveraging a co-marketing campaign should be at the top of every 2016 to-do list. By partnering with like-minded companies, this relationship-building strategy provides unique opportunities for cost-savings and increased brand exposure. In his latest post on PR Newswire's Small Business PR Toolkit, contributing author Rich Kahn explains that co-marketing is a necessity for small businesses and outlines three key benefits.

• Double the efforts. While marketing budgets may be limited, imagine the reach when multiple businesses work together on a promotion. Co-marketing helps to increase your brand's exposure, while sharing the costs involved to reach those new consumers. If you are co-promoting a particular piece of content, you're also building quality backlinks to your website, thus raising your credibility within your given industry.
• Edification. Kahn suggests using the edification process to leverage co-marketing relationships. Edification is the process of speaking highly of someone or something and then backing your words up with an action. He suggests that by edifying your partnerships, you're creating a positive cycle that instills long-term credibility and trust.
• Product launches. Consider combining a product release with a co-marketing campaign where businesses can work together to develop the promotional strategy. Responsibilities can be evenly divided or each partner can determine which tactic they are better equipped to handle.

For further discussion on co-marketing and how it can help to GROW your small business, read Kahn's complete post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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