2014 TCS New York City Marathon to Supercharge Global Social Engagement with Zoomph

NEW YORK, Oct. 29, 2014 /PRNewswire/ -- Zoomph, the Influencer Engagement Platform, announced today that it is partnering with New York Road Runners (NYRR) to power the social experience of the 2014 TCS New York City Marathon, taking place on November 2. Zoomph's interactive social media displays will showcase real-time fan content and analytics to help inspire runners, track social engagement related to the race, and inspire audience involvement and interaction throughout New York City and around the world.

Inspired by the new title sponsor of the marathon, Tata Consultancy Services, who aspires, along with NYRR, to make the event the most technologically advanced and socially engaged marathon in the world, NYRR came to Zoomph to help push the envelope. Beyond the inspiring user-generated content that Zoomph powered in event displays along the course in 2013, in 2014, the new frontier is to showcase real-time social-media data: hashtag mentions tallying up-to-the-minute as well as hashtag use per minute, per hour, and even per New York City borough, and usage throughout the country and world. Some of the highlights include:

• Jumbo-sized social displays to inspire runners to meet their goals. This is the second year that the TCS New York City Marathon will feature live, inspirational social posts from Twitter and Instagram across the course. This will enable runners to receive real-time support from friends, families, and loved ones cheering them on from around the globe.
• Geo-targeting in NYC. Zoomph will support engagement by identifying influencers along the race, primarily in the NYC region. By broadcasting the power and reach of the event's hashtag, #TCSNYCMarathon, NYRR will be able to bring fans into the action as they wait for their runners to pass by. Additionally, this initiative aims to fuel friendly competition among the fans and NYC boroughs, encouraging higher levels of social action for bragging rights within each community. For example, will there be more fans in Brooklyn or in Midtown, or will Jill from the Bronx beat Mary from FiDi?
• The TCS New York City Marathon goes global. The TCS New York City Marathon will be the first in the United States to use Zoomph's "real-time geo-targeting technology" to track and curate social engagement, and then display that live content throughout the race. With these insights, NYRR organizers will be able to determine who is using the Marathon's hashtag, #TCSNYCMarathon, and where they are located — measuring the overall level of influence throughout NYC, the United States, and rest of the world.

"We are thrilled to partner with NYRR to supercharge social engagement at the TCS New York City Marathon for the second straight year, effectively amplifying what is already a nationally renowned event into a global social phenomenon," said Amir Zonozi, chief strategy officer of Zoomph. "Social media is an integral part of sporting events in today's digital age, as fans look for more ways to connect and engage with the event they're attending and following. The TCS New York City Marathon is one of the few iconic events in sports that engages fans and athletes alike in real-time, fueling inspiration and positive actions that create lasting memories."

The TCS New York City Marathon is the world's largest and most well known marathon, bringing 50,000 runners from around the globe to the Big Apple.

"We're excited to leverage Zoomph's capability to show the power of our dynamic community of runners, spectators, and volunteers in real-time, along the course, and thanks to our digital social hub, around the globe," said Mary Kearl, social media manager, NYRR. "We're excited to be partnering with Zoomph again in 2014 to maximize fan interaction. This year's race will truly be a social experience felt around the world."

ABOUT ZOOMPH

Zoomph is an influencer engagement platform that allows clients to collect, learn from, and present relevant and influential social media content via real-time interactive visuals and analytics. The Zoomph platform supports clients of all sizes, from small businesses to large global brands, and helps generate positive ROI + ROE out of authentic fan and social media content. To learn more about how Zoomph can drive social ROI, email [email protected], visit www.zoomph.com or call 1-855-693-8100.

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