2011 Survey of State Employees' Credit Union Members Reveals Continued High Marks!

RALEIGH, N.C., June 30, 2011 /PRNewswire/ -- A 2011 CUNA Research survey of State Employees' Credit Union (SECU) members has revealed continued high marks for the cooperative in primary financial institution (PFI) rankings, loyalty and overall satisfaction -- a pattern that has been consistent over the last 10 years.  Of the 5,000 SECU members polled, 75% consider the Credit Union their PFI based primarily on fees, staff quality and safety/security. Among those members who mark SECU as their PFI, a majority would also definitely contact the Credit Union for future services and recommend SECU to others, resulting in a loyalty index of 55% for the Credit Union.  And SECU's member satisfaction levels remain at 97%, with 87% of those members responding that they are very satisfied.

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While SECU has consistently received positive results in previous member surveys, the recent numbers are even more important to the Credit Union, as they come at a time when SECU's members are struggling more than ever with State job cuts and salary reductions. SECU has been aggressively working to assist its members through beneficial programs for those in job loss situations, and overall enhancements to keep more money in the pockets of those it serves. The 2011 survey's high marks acknowledge that these programs and services, combined with SECU's "Do the Right Thing" mentality, have certainly resonated with SECU members.

Jim Barber, SECU Board of Directors Chairman states, "It is critically important for a member-owned organization to satisfy the needs of those it serves. SECU's member base of State and public school employees has been and continues to be hit very hard in this difficult economic environment, and the SECU Board and staff are committed to 'thinking outside the box' and helping members. It is very rewarding to see that SECU members recognize their cooperative's commitment to its members and that they are overwhelmingly satisfied with the direction of their Credit Union."

About SECU

SECU is a not-for-profit financial cooperative owned by its members. SECU has been providing the employees of the State of North Carolina and their families with consumer financial services for over 70 years. Currently serving nearly 1.7 million members, SECU provides services through 238 branch offices, nearly 1,100 ATMs, 24/7 Contact Centers and a website, www.ncsecu.org.

SOURCE State Employees' Credit Union