18 percent of mid-market businesses are investing in Big Data, Techaisle Study

SAN JOSE, Calif., July 10, 2013 /PRNewswire/ -- Techaisle's Worldwide Big Data Adoption & Trends study shows that 18 percent of mid-market businesses are currently investing in Big Data. The possibilities of analyzing a variety of data sources, producing action-driven business insights is too big to ignore for mid-market businesses. Another 25 percent are planning to invest in Big Data.

The global SMB spend on big-data related deployments will cross US$3.6 billion in 2016.

Mid-Market attitude towards Big Data transitions from "Over-Hype" to "Must-Have" technology with the increase in employee size. Nearly one-fourth of lower mid-market businesses consider big data to be over-hyped and yet 29 percent think that it will be an important part of their business decision making process in the future.

The top objectives for deploying big data projects are sentiment monitoring, generating new revenue streams & improving predictive analytics as mobility, social media, and other transactional services have increased the number of avenues for connections with customers and partners. These objectives differ by different geographic regions.

When asked about preferred deployment choice - on-premise vs. cloud, mid-market businesses are unsure, however, Hadoop dominates as the preferred platform but confusion exists.

One-third of mid-market businesses say that linking structured and unstructured data would be very useful but over 70 percent mention that they have either none or very limited capabilities of analyzing unstructured data.  

Survey also reveals that technology confusion, lack of skilled resources and potential unclean data are being considered as the biggest roadblocks for big data project implementations. In spite of challenges, there have been successes when IT and data analysts worked with external consultants from project inception. Survey covered 3,360 mid-market businesses globally.

About Techaisle
Techaisle is a global SMB ICT Market Research and Industry Analyst organization. Techaisle was founded on the premise that Go-to-Market strategies require insightful research, flexible data, and deeper analysis. Techaisle conducts surveys with SMBs and channels to understand market trends, opportunities, buying behavior, purchase intent, and IT priorities. Besides covering emerging technologies such as SMB cloud computing, managed services, mobility, social media, virtualization, business intelligence, big data, networking its channel partner coverage provides in-depth understanding of resellers globally. Techaisle offers its clients: Syndicated Research, Custom Consulting, Competitive Intelligence, Segmentation and Predictive Analytics services. For more information on Techaisle or its global products/services, please visit www.techaisle.com and our analysts' blogs at www.techaisle.com/blog

SOURCE Techaisle