10 Ways Small Businesses Can Improve the Lead-Generating Power of Their Website

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NEW YORK, Jan. 27, 2016 /PRNewswire/ -- From creating an effective design and layout to creating and producing relevant content, developing a small business website can require months of crucial preparation. During this time, how will you build a site that encompasses all the elements necessary for it to be a successful business tool?  Regardless of the product and the audience, there are some key elements all successful websites have in common.

• Mobile-friendly. With mobile traffic surpassing desktop web traffic, now is the time to mobile-optimize your site. By delivering mobile users a great website experience, you'll begin to see an increase in traffic and leads.
• Contact info. Ensure that your contact information is on the top of every page on your website. For mobile users, consider an interactive phone icon fixed to the top of each page, as these users might prefer to call instead of completing a form.
• Simplify inquiry forms. All links to inquiry forms should be prominent on all web pages. Keep required fields to a minimum to encourage submissions.
• Benefit-oriented content. Your content should focus on how your products and services can solve your customers' problems. Keep in mind that when visitors are landing on your site, they want to be able to quickly find what they are searching for--and you only have a few minutes to get your messages out there quickly.

For further discussion on the remaining ways your company website can engage and connect your customers, read the latest article posted to PR Newswire's Small Business PR Toolkit here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Amanda Eldridge
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201-360-6906
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