#1 Video Advertising Firm to Enjoy a New View From the 55th Floor of the Empire State Building
BrightRoll Leases More than 26,000 Square Feet for East Coast Headquarters
NEW YORK, Sept. 10, 2014 /PRNewswire/ -- BrightRoll, Inc., the leading independent video advertising technology platform, has leased the entire 55th floor, consisting of 26,286 square feet, at the Empire State Building, for its new East Coast headquarters, announces Empire State Realty Trust, Inc. (NYSE: ESRT) ("ESRT"), a leading real estate investment trust with office and retail properties in Manhattan and the greater New York metropolitan area.
BrightRoll's technology platform connects buyers and sellers of digital video advertising, including 85 of the top 100 U.S. advertisers and 18 of the top 20 advertising technology companies. According to a July 2014 article in the San Francisco Business Times, the company recently had the largest reach among national viewers, besting Google, having delivered streaming-video ads to 51.3 percent of the U.S. population across web, phone and TV.
"We are delighted that BrightRoll has leased a full floor with us at The Empire State Building, joining two other leading technology firms – LinkedIn and Shutterstock," says Thomas P. Durels, ESRT's Executive Vice President and Director of Leasing and Operations. "The Empire State Building continues to attract industry leaders drawn to its urban campus amenities, modern technology and building systems, and internationally recognized sustainability measures."
Deborah van der Heyden and Paul Ferraro of JLL represented the tenant in the lease negotiations. Landlord representation was provided by Ryan Kass, Fred Posniak and Keith Cody of ESRT, along with William Cohen, Jonathan Tootell and Shanae Ursini of Newmark Grubb Knight Frank.
Amenities at the building include a 15,000-square-foot, tenant-only fitness center (largest in NYC); STATE Grill and Bar, with private executive dining and event space (both opening soon); a newly opened tenant-only conference center; multiple additional dining and food options; and a full complement of tenant services. The Empire State Building was recently certified Platinum by WiredNYC for its superior level of internet connectivity and diversity and access to fiber-based broadband.
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the world's most famous office building. Headquartered in New York, New York, the Company's office and retail portfolio covers 10.0 million rentable square feet, as of July 15, 2014, consisting of 9.3 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 732,000 rentable square feet in the retail portfolio. The Company also owns land at the Stamford, Connecticut Transportation Center that supports the development of an approximately 380,000 rentable square foot office building and garage.
Forward-Looking Statements
This press release includes "forward looking statements". Forward-looking statements may be identified by the use of words such as "believes," "expects," "may," "will," "should," "seeks," "approximately," "intends," "plans," "pro forma," "estimates," "contemplates," "aims," "continues," "would" or "anticipates" or the negative of these words and phrases or similar words or phrases. The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: the factors included in the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including those set forth under the headings "Risk Factors," "Management's Discussion and Analysis of Financial Condition and Results of Operations," and "Business" and "Properties." While forward-looking statements reflect the Company's good faith beliefs, they are not guarantees of future performance. The Company disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, or new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. For a further discussion of these and other factors that could impact the Company's future results, performance or transactions, see the section entitled "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2013, and other risks described in documents subsequently filed by the Company from time to time with the Securities and Exchange Commission. Prospective investors should not place undue reliance on any forward-looking statements, which are based only on information currently available to the Company (or to third parties making the forward-looking statements).
SOURCE Empire State Realty Trust, Inc.
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