The outbreak of COVID-19 has negatively impacted the product demand, customer behavior, logistics services for products, and the availability of essential and non-essential products at retail stores and factories. To overcome many such challenges, vendors are starting to offer free shipping or bearing a part of shipping costs for delivery at offline stores in countries or areas with fewer COVID-19 cases. This strategy is helping vendors to clear the massage equipment stocks from their warehouses.
The market is expected to be driven by factors such as the need to alleviate pain and stress, the growing popularity of Shiatsu massage model, and a rise in the number of massage parlors and physiotherapy clinics.
The report also offers information on the upcoming trends and challenges that will influence market growth.
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Massage Equipment Market: Opportunities
Growing health consciousness and rising disposable incomes of consumers, especially in developing regions are providing significant opportunities for market vendors. Besides, factors such as hectic work schedules and rising pollution levels are increasing the demand for stress-relieving therapies that involve the use of massage equipment. Moreover, the rise in the working population and an increase in health expenditure are expected to further benefit market vendors during the forecast period.
Massage Equipment Market: Segmentation by Product
Based on the segmentation by type, the market generated maximum revenue in the massage chairs and sofas segment in 2019. The segment is driven by the introduction of technologically advanced products by leading vendors and increased consumer spending on health and wellness products. Also, the proliferation of massage parlors and centers that sell massage equipment is contributing to the growth of the segment.
Massage Equipment Market: Segmentation by Geography
APAC held the largest market share in 2019 and the market growth in the region is expected to be faster compared to the growth of the market in other regions. The growth of the market in APAC can be attributed to the growing awareness about the availability of personal and self-care products and the proliferation of advanced massage products such as zero-gravity massage equipment. Also, a rise in average household expenditure will drive the growth of the massage equipment market in APAC during the forecast period.
One of the fortune 500 companies had used the detailed research report on the massage equipment market and had decided to increase their market share in the APAC region which offers the highest market opportunities during the forecast period.
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Massage Equipment Market: Major Vendors
Aojiahua Intelligent Health Technology Group Co. Ltd.
The company offers a wide range of massage equipment through its brands such as IHOCO, OGAWA, COZZIA, FUJI, SHUSIJIA, ETRO, FUJIMEDIC, MEDISANA, and EASEWELL.
Beurer GmbH
The company offers a wide range of products for enhancing the lifestyle. Key products offered by the company include Beurer stress releaZer and Beurer MG 280 yoga & stretch mat.
Family Inada Co. Ltd.
The company is involved in the manufacture and sale of massage chairs. The company offers key products under the brand names INADA DUET and INADA MEDICALCHAIR.
JSB Health & Fitness Pvt. Ltd.
The company offers HF72 Full Calf Leg and Foot Massager, MZ31 Commercial Massage Chair Coin Operated for Stress Relief, Mz22 Massage Chair Full Body Recliner Zero Gravity for Home & Office, and JSB HF72 Leg Massager Machine for Diabetics.
OSIM International Pte. Ltd.
The company offers a wide range of products which includes Massage Chairs, Foot Massagers, Back Massagers, innovative fitness machines, and air purifiers and humidifiers. Key products offered by the company include uLove Massage Chair, uRegal Massage Chair, uStiletto, and uJolly.
Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the massage equipment market report:
Regional Analysis
- Further breakdown of the market segmentation at requested regions.
Market Player Information
- Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
- Know the strategies adopted by vendors during the COVID-19 Recovery Phase.
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Related Reports on Massage Equipment Market:
Global Luxury Massage Chair Market – Global luxury massage chair market is segmented by end-user (residential and commercial), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA).
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Global Electric Massager Market – Global electric massager market is segmented by product (back massager, handheld massager, neck and shoulder massager, leg and foot massager, and eye care massager) and geography (North America, Europe, APAC, South America, and MEA).
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Global Automotive Seat Massage System Market – Global automotive seat massage system market is segmented by type (passenger cars and commercial vehicles) and geography (Europe, North America, APAC, South America, and MEA).
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Global Trampoline Market – Global trampoline market is segmented by product (round trampolines, rectangular and square trampolines, and others), end-user (commercial and individual), distribution channel (offline and online), and geography (North America, Europe, APAC, MEA, and South America).
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Global Board Games Market – Global board games market is segmented by product (tabletop, card and dice, and role-playing), distribution channel (offline and online), and geography (APAC, Europe, MEA, North America, and South America).
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Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Massage chairs and sofas - Market size and forecast 2019-2024
- Back massagers - Market size and forecast 2019-2024
- Handheld massagers - Market size and forecast 2019-2024
- Neck and shoulder massagers - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Product
Market Segmentation by End-user
- Market segments
- Comparison by End-user
- Commercial - Market size and forecast 2019-2024
- Residential - Market size and forecast 2019-2024
- Market opportunity by End-user
Market Segmentation by Type
- Market segments
- Comparison by Type
- Electric massage equipment - Market size and forecast 2019-2024
- Non-electric massage equipment - Market size and forecast 2019-2024
- Market opportunity by Type
Customer Landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Impact of COVID-19 pandemic on the market
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Aojiahua Intelligent Health Technology Group Co. Ltd.
- Beurer GmbH
- Casada International GmbH
- Family Inada Co. Ltd.
- JSB Health & Fitness Pvt. Ltd.
- OSIM International Pte. Ltd.
- Panasonic Corp.
- Prospera Corp.
- Shanghai Rongtai Health Technology Co. Ltd.
- Wahl Clipper Corp.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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