Zoomlion Receives Over 10 Million Dollars in Orders and Leads Chinese Engineering Machinery Industry

CHANGSHA, China, March 13, 2015 /PRNewswire/ -- On March 13, a ceremony was held at Zoomlion's Quantang Industrial Park for 50 QY75V wheeled cranes ordered by Indian Reliance Industries Limited. The order, worth over 10 million dollars, is the largest overseas order placed with Zoomlion in 2015.

Mr. Pan Zhenyang, executive deputy general manager of Zoomlion Overseas Branch Company, Mr. Su Ming, deputy general manager of Zoomlion Lifting Machinery Company, and Mr. Jena, general manager of Reliance Industries Limited attended the departure ceremony.

Reliance Industries Limited, one of the largest Indian commercial companies, with its businesses covering petrochemical, infrastructure building, telecommunication and energy and many other sectors. Reliance Industries Limited has high demands for the performance of equipment and machinery. According to Mr. Jena, Reliance Industries Limited has made overall comparisons on several world-leading machinery manufacturers.  While looking at the price, performance, and services during the bidding. The Zoomlion crane QY75V won due to its leading-edge technologies, customized adaptability and close-fitting services.

"The wheeled crane QY75V which was exported to India are specially engineered to the requirements of Indian market and have many localized adaptive changes," said Su Ming, deputy general manager of Zoomlion Lifting Machinery Company. "International brands have been used for key components such as moment limiters and primary pumps, which meet various complex working conditions in India."

Backed by strong R&D, Zoomlion's technical team has developed an extensive line of best selling products in recent years, taking into consideration the working conditions and the local country's weather conditions. Popular among overseas customers, their export volume has increased steadily year after year.

Statistics show that Zoomlion has been the largest exporter for construction crane products  in India market for years.

Su Min said the Zoomlion's rapid growth of overseas business benefited from Zoomlion's giving full play to "Craftsman's Spirit" and increasing global resource allocation.

Mr. Zhan Chunxin, the Chairman of Zoomlion has interpreted the "Craftsman's Spirit," as the extreme care and dedication that is shown while in production. Our crafstmen treat our products as art, showing respect while following the innovative changes needed to maintain our standards.

With the craftsman's spirit of striving for perfection, Zoomlion developed the 101 meter carbon-fiber boom pump truck, which is the longest in the world. The platform fire truck is also the highest in the world, capable of risiting 113 meters, having a self-elevating crane with a horizontal jib. The QY75V wheeled crane, exported to India, is one of masterpieces revealing the craftsman's spirit at Zoomlion.

Zoomlion has established a sales and service platform in nearly 80 countries spanning five continents.

Pan Zhenyang, executive deputy general manager of Zoomlion Overseas Branch Company, said in his speech that "The market outcome for Zoomlion always pushes us to become more international and yet more localized. This strategic principle is part of globalization, which will help us further expand our influence and our equipment in the domestic and international markets."

Zhan Chunxin, chairman of Zoomlion, has stated, "Chinese enterprises who want to fully globalize must carry out the international expansion and localization first. It also means they must inegrate into the local culture and atmosphere, eyeing the market, and followign all the policies and international laws.  This will allow them to take advantage of localized talent, resources and operating models.  With that it will surely follow with a win-win outcome."

"Zoomlion is well prepared to expand overseas, our revenue from overseas markets will increase to 30-40% in three to five years. We are ready to compete against the industry giants in their home markets in Europe and America," said Mr. Zhang Jianguo, senior president and general manager of Zoomlion Overseas Branch Company.

Mr. Zhang believes that the implementation of the "One Belt And One Road" strategy in China brings new opportunities for many high-end equipment manufacturing companies, such as Zoomlion, to expand their markets overseas in a faster and better way.