YES BANK Emerges as the World's Most Followed Bank on Twitter

MUMBAI, September 22, 2016 /PRNewswire/ --

YES BANK, India's fifth largest private sector bank has emerged as the Highest Followed Bank in the World on Twitter, a microblogging social media platform with over 300 million monthly active users. With over 1.1 million followers on the platform, YES BANK is also the Fastest Growing Bank in the World on Twitter, as per the Financial Brand, UK.

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YES BANK has been a pioneer in adopting social media platforms to engage with the online users, particularly the millennials, with creative innovations and award winning brand campaigns. This has transformed to the brand receiving immense support across social media platforms. YES BANK is ranked amongst the Top 5 Bank Brands on Social Media in the World as per the Financial Brand. The Bank is also amongst the top 5 most popular banking brands on Facebook in the world with more than 4 million Facebook page likes. The bank is also the Highest Followed Bank on Instagram in India.

Speaking on these multiple achievements, Mr. Rana Kapoor, Managing Director and CEO, YES BANK, said, "YES BANK has been at the forefront of using social and digital platforms to engage with all our stakeholders. YES BANK, as one of the youngest banks in India, is proud to be one of the most loved banks on social media platforms almost all across the world." 

About YES BANK: 

YES BANK, India's fifth largest private sector bank with a pan-India presence across all 29 States and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional and entrepreneurial commitment of its Founder Rana Kapoor and its top management team, to establish a high-quality, customer-centric, service driven, private Indian bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the long-term mission of 'Building the Finest Bank of the World in India by 2020.' 

Follow us on: 

Twitter: @YESBANK

Facebook: https://www.facebook.com/YESBANK/

Instagram: https://www.instagram.com/yes_bank/

Media Contacts: 
YES BANK
Jitesh Patel
[email protected]
+91-22-33479753, +91-9820813570

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Delna Irani
[email protected]
+91 9820660467