Western Digital Introduces New Range of Storage Solutions for Mobile Phones at India Mobile Congress 2018

NEW DELHI, October 25, 2018 /PRNewswire/ --

Western Digital Corp. (NASDAQ: WDC) today introduced a new range of products at the second edition of India Mobile Congress (IMC) 2018 that caters to the data management needs of the mobile phone market. The new range of products launched include SanDisk Extreme(R) microSD card (400GB), SanDisk Memory Zone (SMZ) App for end consumers and iNAND MC EU321, for mobile phone manufacturers.

SanDisk Extreme MicroSD (400GB) 

SanDisk Extreme microSDXC^™ UHS-1 card provides extreme speed for transferring data. It is an ideal card for Android Smartphones, drones and action cameras. This high-performance microSD card handles 4K UHD video recording, Full HD video and high-resolution photos. The super-fast SanDisk Extreme microSDXC™ memory card can read up to 160MB/s and can write up to 90MB/s*. The A2 rating makes it an ideal card for an exceptional smartphone experience. This product comes with an MRP of INR 22,000.

SanDisk Memory Zone (SMZ) App 

The SMZ App allows consumers to access and organize their content-whether stored on their phone, a microSD card or the cloud. Additionally, it also allows the user to back up photos, videos, contacts and social media accounts and set up automatic backup on SanDisk Dual Drive. Additionally, it enables you to save and delete photos and videos from popular chat apps thereby freeing up space on your smartphone.

iNAND® MC EU321 Embedded Flash Drive 

Western Digital iNAND® MC EU321 EFD, leverages Western Digital's 96-layer 3D NAND technology, advanced UFS 2.1 interface technologies to enable an exceptional user experience for data-intensive smartphones and mobile devices. The product is designed to maintain high and persistent performance even as devices approaches full capacity through usage of applications such 4K video, slow motion video, high resolution photography, augmented reality, virtual reality, and AI.

"In the last few years with advanced technologies such 8K video and HDR content, we are generating a lot of rich data. Today, the way digital content is captured, preserved, accessed and transformed through our mobile phones requires us to evaluate how we efficiently manage this plethora of content. At Western Digital, we are committed to providing our consumers with the means and tools to manage their data well. The products introduced today aim at delivering high performance in the mobile phone segment," said Sven Rathjen, VP - Marketing, Western Digital Corporation. 

"Our longstanding relationships with customers and partners across the spectrum of data give us unique insights into how needs are evolving. We're driving the innovation across every layer of the infrastructure necessary to stay ahead of new demands. The range of products that we announced today, is the testimony to our endeavour in the smart phone segment," said Jaganathan Chelliah, Director - Channel Marketing, Western Digital India. 

Visit Western Digital at the India Mobile Congress in New Delhi, INDIA, October 25 - 27, 2018 (booth C1.4). The company will be exhibiting the new range of solutions for retail and commercial applications.

* Up to 160MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Up to 90MB/s write speeds. Based on internal testing; performance may be lower depending upon host device interface, usage conditions and other factors. 1MB=1,000,000 bytes.

About IMC 

The second edition (2018) of IMC expects to bring together the largest congregation of global professionals from the digital ecosystem, encompassing 5G, Internet of Things (IoT), Artificial Intelligence (AI), Start-ups in the technology space and allied industry sectors. The platform will see a greater International presence with the participation of policy makers and regulators from partner countries in the ASEAN (Association of Southeast Asian Nations) and BIMSTEC (Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation) regions.

About Western Digital 

Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital® data-centric solutions are marketed under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Western Digital, the Western Digital logo, SanDisk, SanDisk Extreme, the SanDisk logo, and iNAND are registered trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. Pictures shown may vary from actual products. Product specifications subject to change without notice. © 2018 Western Digital Corporation or its affiliates. All rights reserved.

Forward-Looking Statements 

This news release contains certain forward-looking statements, including the expected availability, benefits, features, pricing and performance of the SanDisk Extreme and Western Digital iNAND MC EU321 storage products. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: changes to specifications from standards organizations, volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission (the "SEC"), including the company's most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.

Media contacts:
Javed Ansari
Western Digital Corporation
+91-9871629983
[email protected]  

Reena Rajan
[email protected]
+91-9611546655
The PRactice