NEW DELHI, March 18, 2015 /PRNewswire/ --
Vizury, a leading performance marketing and retargeting company, announces the launch of the world's first Performance Marketing Hub that combines the power of predictive analytics and personalization; offering brands a one stop solution to engage users across online and offline mediums. The launch will take place at Ad Tech New Delhi 2015, on 19th-20th March.
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Vizury's high performance platform across mobile and desktop constitutes of components built for data ingestion, bidding optimisation, ad serving, analytics, algorithms delivering up to 10X greater ROI for businesses. With the Performance Marketing Hub, newer channels like call centre, SMS, app notification are integrated with the new platform enabling brands to have a user centric, channel agnostic marketing stack. For example:
"Personalized marketing at scale was always our grand vision and result-orientation is something that runs in Vizury's DNA. It is only natural that these elements - Personalization and Performance Marketing form the pillars for our Performance Marketing Hub. With the Performance Marketing Hub, we offer our clients a robust platform that helps them analyse massive amounts of user data from multiple sources and form audience groups for engagement across online and offline touch points," said Chetan Kulkarni, CEO and Co-founder, Vizury.
"Leveraging the vast amounts of valuable customer data siloed across our online and offline touch points was a strategic initiative. We have done a POC with Vizury and that gave us confidence to go ahead and try their analytics and marketing platform for enabling better sales forecasting, understanding online-offline behavioural trends and creating personalized end user experiences," said Yashish Dahiya, CEO & Co-Founder, Policy Bazaar, India's leading online insurance aggregator.
Any data of any format and size (structured, unstructured, xml, text, log files, API) can be integrated with Vizury's Performance Marketing Hub helping brands to segment and target their audience better. The platform also offers 50X faster access to raw data, hive query and analytics. Diverse marketing channels like desktop & mobile display, in-app ads, social channels like Facebook and Twitter, email, call centre, SMS can be integrated with the platform based on the brand's marketing strategy.
Vizury's Performance Marketing Hub is ideal for large brands in BFSI, telecom, automotive, travel and e-commerce sectors.
How brands benefit with Vizury's Performance Marketing Hub?
Vizury is recognized as a leader in performance marketing solutions in Argentina, Australia, Brazil, Japan, China, India, Korea, Middle East & Africa, Southeast Asia and Taiwan.
About Vizury
Vizury is a leading performance marketing and retargeting firm that helps marketers secure customers-for-life using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, e-commerce, healthcare, automobile and classifieds. Vizury is among the first in Asia to be a Facebook qualified partner and a Twitter Retargeting Platform Partner. The India, Bangalore-based company reaches out to 750+ million users and gets more than 100 billion ad requests every month.
For more information, please visit http://www.vizury.com/
For regular news and information about Vizury and digital marketing, like and follow the company:
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Media Contact:
Namrutha Ramanathan
[email protected]
+91-9663323583
Vizury Interactive Solutions Pvt. Ltd.
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