MUMBAI, January 27, 2014 /PRNewswire/ --
Available Across Leading Platinum Authorised Retailers in India
Cherish true love this Valentine's Day with a piece of platinum jewellery that symbolises pure, rare and eternal love.
(Logo: http://photos.prnewswire.com/prnh/20140127/10087388)
The PRE of Platinum:
Pure: From the time it is mined to the finished product, platinum is a naturally white metal and has a pure white lustrous look. Platinum jewellery is 95% pure as compared to 18k gold jewellery which is 75% pure. An expression of integrity.
Rare: Platinum is found in very few places around the world and entered the earth 2 billion years ago through a meteorite crash. The metal is 30 times rarer than gold, hence making it most precious and desirable. A rare treasure coveted by lovers for centuries as an everlasting expression of their love.
Eternal: Platinum jewellery does not fade or tarnish and keeps its natural white colour for a lifetime. At its heart, platinum is immutable and indestructible and hence the most secure metals for your precious stones. This enduring nature makes platinum jewellery the perfect choice to celebrate that special love that begins and never ends.
With these key qualities, platinum rightly represents the deep emotions around a couple's enduring love for each other. The platinum jewellery designs define today's generation, which is modern yet has a touch of traditionalism. The designs are reflective of the expression of love and are based on the 'Luxury Archaeology' theme provided by WGSN, a worldwide leader in trend forecasting. With the key aesthetic direction - taking ancient materials and amalgamating it with modern themes.
Price Range - Platinum jewellery starts from Rs. 15000 onwards*
*Price subject to vary depending on metal weight, metal rate and diamond content
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.
About Platinum Guild:
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.
Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum retail sales training and conducts a unique quality assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.
For further details, log on to: http://www.preciousplatinum.in
Primary Media Contact: Divya Dulani, [email protected], 91-9820181558
Secondary Media Contact: Sneha Nair, [email protected], 91-9819668456
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