Top 10 Retail Apps in the United States, the United Kingdom and Japan Revealed
Global retail app trends showcase key strategies for retailers to seize the mobile opportunity
BANGALORE, India, Nov. 25, 2015 /PRNewswire/ -- App Annie, the largest mobile app intelligence platform, released a report ahead of the holiday shopping season entitled, "Retail Apps: Competing for the World's Most Valuable Shoppers" to analyze recent trends in three key markets such as the United States, the United Kingdom and Japan. The report identifies growth rates, top 10 rankings by usage and downloads for top retail apps, and key features and strategies that are used by these apps to drive loyalty and engagement.
Some of the key insights from the report are:
- Download growth for the top 10 retail apps outpaced overall app market. The United States, especially had impressive performance with 1.3x growth year-over-year.
- Across all three countries, Amazon claimed the top spot and Apple Store ranked in the top 10 for retail app downloads (12-month period, ending in September 30, 2015).
- Mobile-first retail apps had significantly more traction in the United States and United Kingdom than Japan where online-only apps took a larger share among the top 10.
- Top retail apps make use of various strategies; The United Kingdom's Boots uses personalized offers, and apps like Wish and Geeks from the United States make intelligent product suggestions to boost engagement.
The recent retail app trends highlight that all players in the retail space can benefit from a well-executed mobile app strategy. By understanding how to engage users, aid product discovery and reduce friction seamlessly throughout the purchase process, retailers can cement a stronger position to drive more transactions and higher spend as competition intensifies on mobile.
Download the full report for free:
http://go.appannie.com/report-retail-apps-competing-worlds-most-valuable-shoppers
About App Annie:
App Annie is the largest app intelligence platform, delivering powerful market data and insights to succeed in the app economy. Over 500,000 mobile app professionals rely on App Annie to better understand the app market, their app business and the opportunities around them. The company is headquartered in San Francisco with 400+ employees across 15 global offices. App Annie has raised $94 million in funding from investors such as e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.
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