Innovation helps TCL promote its international strategy
SHENZHEN, China, Jan. 11, 2016 /PRNewswire/ -- TCL, one of world's leading consumer electronics manufacturers, showcased the complete range of its innovative products at the International Consumer Electronics Show 2016 (CES 2016) held in Las Vegas, Nevada, from January 6 to 9, 2016. TCL's Quantum Ultra High Definition (QUHD) TV, a television set that is considered to be the definition of next-generation smart TVs, made its global debut at the show.
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TCL's QUHD TV, a highlight of the show, sets a new standard in the smart TV market
At CES, the event where each year's technological innovations get a chance to be viewed and rated by the market, TCL has displayed its latest achievement in the TV industry, the new QUHD TV series enabled by the QUHD technology.
As one product in the QUHD TV family, a high-end product line launched by TCL, the X1 QUHD TV, which the company unveiled prior to CES, comes equipped with a number of top line features, including industry-leading hardware, H/K audio and the smart TV+OS system, in addition to the QUHD technology. By making full use of the quantum properties inherent in the selected materials, combined with the support of the quantum image quality processing engine as well as several integrated technologies, including IDP (Intelligent display process) engine, full partition precise backlight control, the HDR display and signal processing integrated technology, the suite of technologies delivers excellence in image quality, including the widest color gamut coverage, a high luminance dynamic range, ultra-high contrast, accurate color matching and extraordinary backlight control.
The QUHD TV series, built on the fundamental innovation of backlight technology, has set a higher standard for next-generation TVs, bringing an end to disputes over what is actually the next-generation TV technology. QUHD TVs, by taking full advantage of the unique quantum technology, far exceed LED TVs in terms of display effects and also surpasses OLED TVs in terms of several key metrics, including definition and color purity. Additionally, QUHD TVs are residual shadow-free and have a longer life expectancy and higher energy efficiency, among other advantages, over other types of television technologies, providing a more affordable and appropriate choice for potential buyers of smart TVs. TCL plans to expand its QUHD TV line, which currently consists of two differentiated models: the X1 and the C2, to include more high-end products, in a move to create the strongest high-end portfolio across the industry.
TCL, one of China's earliest quantum TV manufacturers and one that has invested heavily and achieved the most in the field of quantum technology, has grown into a vertically-integrated TV maker with businesses covering the full spectrum of the industry, from LCD modules to LCD panels to complete TV sets. Based on its unique advantages in R&D and production of TVs, TCL has become the only TV manufacturer in China that has the ability to produce quantum TVs, fully demonstrating the company's competitive advantages in product innovation over other TV producers.
TCL Communication releases its first Win10 tablet line, the PIXI
TCL Communication Technology exhibited a number of its new smart mobile devices and innovative products at this year's CES, including two 8-inch tablets equipped with Windows 10 operating system: the PIXI 3 and PIXI 4, as well as the CareTime smart watch for children. The PIXI 3, the first Windows 10 tablet launched by TCL, came with Qualcomm's 4G chip, an 8-inch screen with front and rear cameras and a GPS system, and supports voice calls. The tablet can be connected to a TV and serve as a TV remote. In addition, with custom color shells and foldable protective covers, the tablet meets the individual needs of different consumers.
In addition to its advantage in the technology for developing multiple operating systems-supported smart terminals, TCL Communication often provides one product line in various sizes to suit the individual preferences of consumers. The PIXI 4, on display at the show consists of four smartphones and tablets with sizes ranging from 3.5 inches to 7 inches, all of which feature stylish appearance design as well as high-quality audio and camera systems.
TCL's Tonly Electronics showcases smarthome appliances at CES
TCL's Tonly Electronics Holdings Limited exhibited the Tonenic series of IOT devices and audio equipment at this year's CES in Las Vegas including bluetooth speaker systems, smart speaker systems, in-ear earphones, wireless headsets and smart home systems. The noise cancelling headphone launched by Tonly this year, features a stylish exterior and an ergonomic structural design. Soft leather earmuffs and Tonly's own HD speaker units, advanced simulated noise reducing technology, bluetooth wireless transmission, touch buttons and voice control made the headphone an impressive highlight of Tonly's exhibit.
This is not the first time that Tonly has unveiled an array of smart home devices. In addition, to address the increasing demand for smart products, Tonly has reintegrated and launched several product lines and solutions for security monitoring, health management as well as power and energy management.
TCL, a leader in the globalization drive among China's manufacturers of consumer electronics
TCL has been committed to innovation for years, said Li Dongsheng, chairman and CEO of TCL Corporation. In 2014, the group applied for 2,971 patents including more than 2,100 invention patents, placing TCL among the top five Chinese companies in terms of the number of patent applications. CSOT, one of the companies under TCL, was among the top four Chinese manufacturers in terms of the number of international patent applications filed under the Patent Cooperation Treaty.
In 2015, TCL made its presence felt in the international arena, where its mobile business performed particularly well. TCL Communication Technology now markets its products in more than 170 countries and regions, and has gained competitive advantages in North America, Latin America and Europe as well as in several emerging markets. TCL has established important partnerships with some of the largest operators in the US including AT&T, T-Mobile and Sprint, since entering the North America market in 2010. With its advantages in operator channels, operating capacity and products, TCL Communication Technology has ranked number four in terms of market share in the US since 2014. During the first three quarters of 2015, TCL's mobile shipments ranked fifth globally, according to the latest data. TCL Communication Technology's total sales in North America reached 10.6 million units in the first three quarters, an increase of 30% year-on-year, according to statistics released by American market research firm IDC. Total sales in Latin America rose to 17.6 million units, while those in Europe amounted to 13.5 million units, of which sales of smart terminals increased 31% from a year earlier. Overall, TCL's sales for the first three quarters of 2015 exceeded 74 billion yuan, up 7.1% year-on-year.
In addition to the communications business, the growth of TCL's multimedia businesses and of operations at CSOT were also impressive. The sales of the group's multimedia LCD TVs ranked third globally during the first three quarters, while those of CSOT's LCD TV panels rose to take fifth place.
Li Dongsheng said "the new goal of TCL is to become a global smart product maker and an Internet app service provider. Going forward we will strive to realize the goal. With our own advantages, we will strengthen international expansion and establish a presence in local markets, build a more complete industry chain and seek to establish a win-win result for our company and for the local economies that we engage with."
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Marta Chen
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