Sprite and Culture Machine Come Together to Launch India's First-of-its-kind Digital Comedy Konkout

MUMBAI, June 29, 2016 /PRNewswire/ --

Sprite Comedy Konkout Will Feature Some of India's Best Talent From the Comic Circuit

Sprite, the country's reigning soft drink brand in the clear lime segment and Culture Machine, India's leading digital media company, have partnered to launch 'Sprite Comedy Konkout'- India's first ever digital comedy konkout between prominent comedy troupes and stand-up comedians. The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29th June 2016 and will be hosted by the popular international comedy troupe - 'The Tenderloins' also popularly known as the Impractical Jokers; who will challenge Indian comedians in one-of-its-kind '#FakeOff' in tune with Sprite's on-going FakeOff campaign. 

The Sprite Comedy Konkout by Culture Machine aims to make everyone laugh out loud, quite literally. The platform will get some of the biggest names from the comedy fraternity to call on their friends and troupes to come out and prove themselves as the master tamer of the funny bone. The series will start with a host of 'joke videos' following the first challenge and the hosts - The Tenderloins get to decide the ultimate entertainer. In line with Sprite's on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the Konkout will feature multiple 'fake offs' between all participants.

Commenting on Comedy Konkout, Siddharth Narula, President, Culture Machine said, "Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it."

Part of Sprite Comedy Konkout by Culture Machine, the first video by 'The Tenderloins' releases on 29th June, 2016. One can catch the action first on TVF Play, followed by Sprite Comedy Konkout's YouTube channel: https://www.youtube.com/watch?v=E69GziAk2kE&list=PLPKafakR1vidYh8OfkejFrvpkzQAz2Gm0 

For more, tune into, YouTube Channel, Facebook (@ComedyKonkoutOfficial) and Twitter (@Comedy_Konkout )

About Sprite:

Brand Sprite is part of The Coca-Cola Company range of beverages. Introduced globally in 1961, Sprite is the world's leading lemon-lime flavoured soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide.

In India, the brand was launched in 1999, and ever since, Sprite has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand.

Today Sprite is the leading sparkling soft drink in the country.

About Culture Machine: 

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine Media Pvt Ltd is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content. Culture Machine, a wholly owned subsidiary of The Aleph Group, Singapore, has offices and studio facilities in India (Mumbai, Delhi and Chennai) and the United States of America (California).

Media Contact:
Roohi Shaikh
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+91-9619691940
Think Ink Communications