BENGALURU, February 27, 2015 /PRNewswire/ --
Naturo Food & Fruit Products Pvt. Ltd., the processed fruit arm of the founders of the erstwhile Nutrine Confectionery, announced today the launch of a new range of real fruit-based ready-to-eat health snacks. This innovative product offers consumers an exotic variety of tropical fruit snacks and fills the gap for nutritional alternatives in the market. Naturo Fruitsum, a ready-to-eat, naturally ripened and dried fruit in mango and pineapple variants delivers the convenience of eating fruit in an easy on-the-go pack.
(Photo: http://photos.prnewswire.com/prnh/20150227/10117351 )
Naturo has partnered with SCION, an independent brand consulting and design firm, to develop the brand strategy and creative communication duties for its new product portfolio.
Vikram Reddy, Chairman and MD, Naturo, said, "Fruits play an important role in providing essential vitamins, minerals, and dietary fibre. While India is the second largest producer of fruits and vegetables, a staggering 20 to 30% of the produce is lost because of poor harvesting, bacterial agents, handling, storage, transportation and marketing practices. Our solution is to process various fruits into delicious products which could be preserved over the long haul, keeping their nutritional benefits intact, and provide for healthier consumer choices."
According to Ramesh Rao, Managing Director, SCION, "We worked with the insight that 15-25 year olds, while aware of the perils of salty and trans-fat snacks, really had no choice of healthy packaged on-the-go snacks at the retail level. Each pack of Fruitsum has been designed to meet the requirement of one out of the two essential servings of fruit a day - recommended by doctors and nutritionists as important to good health."
The brand was launched in Chennai and will have a nationwide roll-out supported by extensive on-ground activation and an innovative digital campaign.
About SCION
SCION is a Bangalore based independent brand strategy and design company, with a focus on 'incubating' new brands. We have helped create many of India's well known 'successful' brands in foods, beverages, apparel, finance, pharma and nutraceuticals. We help clients with brand strategy and brand goals, brand identity and packaging design, brand architecture, consumer insights research and activation across media.
For more information, visit: www.scion.co.in
Media Contact
Velu TS
E-mail: [email protected]
Tel: +91-80-41572581, +91-944833352
Manager, SCION
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