Royal Challenge in Partnership With Sahara Force India Offers Rare Honour to F1 Fans
BANGALORE, October 15, 2013 /PRNewswire/ --
Royal Challenge Fans to Win a Chance to Watch 2013 Formula 1 Airtel Indian Grand Prix
Royal Challenge in partnership with Sahara Force India has revved up this F1 season with the launch of Game4thrills - a rare opportunity for F1 fans to wave the chequered flag online and win a chance to watch the 2013 Airtel Indian Grand Prix. Fans will be able to see the flags waved online from other cities as well.
According to Unnati Sinha, Senior Vice President - Marketing, United Spirits Limited, "Royal Challenge has always brought home the chequered flag and added stars to our portfolio year after year. Royal Challenge has been a proud partner of Sahara Force India team since its inception. Game4thrills is the latest promotion launched by Royal Challenge Sports Gear to pump up the adrenalin for all F1 enthusiasts in the country and add to the excitement and thrill of the race."
A premium brand from United Spirits portfolio, Royal Challenge associates itself with international sports and sportsmanship. Bearing testimony to this, the brand was the Official Umpire Sponsor of IPL 2012 and 2013. It is the proud sponsor of Royal Challengers Bangalore and other top rated IPL teams. The brand philosophy is to overcome every challenge in life - a sentiment that resonates well with the young Indian consumer in the working age group. Association with popular sports is a part of this philosophy.
Game4thrills is live on LiveinStyle, India's premium lifestyle and fashion portal. Join the thrill and you could witness the team that finally takes the chequered flag in this year's edition of Formula 1 Airtel Indian Grand Prix.
Royal Challenge brand url:
www.liveinstyle.com/royal-challenge
Primary Media Contact: Shefali Sharma, [email protected], 91-9886378407
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