Pure and Eternal White Platinum Jewellery for This Akshaya Trithiya by ORRA

MUMBAI, May 7, 2013 /PRNewswire/ --

ORRA's Special Range of Platinum Jewellery and Deity Pendants for Akshaya Trithiya

With the auspicious occasion of Akshaya Trithiya soon approaching, ORRA stores offer a special range of eternal platinum jewellery and deity pendants, starting at Rs. 18,000 onwards.

Akshaya Trithiya, one of the four most auspicious days of the Hindu calendar, falls on the 13th of May this year. The word 'Akshaya' means 'never diminishing' in Sanskrit and the day is believed to bring good luck and success. Platinum is a naturally occurring precious and eternal white metal. From the time that it is mined to the final piece of jewellery, it is absolutely white and does not diminish and hence it is considered an ideal gift to celebrate this auspicious occasion.

There is a range of beautiful delicate platinum jewellery perfect for everyday wear and to commemorate special occasions. For those who prefer traditional jewellery, there are beautiful crafted deity pendants - with laxmi and ganesha.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.

To locate an ORRA store nearest to you and know more please visit www.orra.co.in.

About ORRA

ORRA is India's finest jewellery retail chain, having spread its glow with 36 stores across 27 cities. ORRA has been at the forefront of design leadership and product innovation with 5 global design centres.

Along with its classic brilliantly cut diamonds which ORRA is well-known for, it has a host of designs in 22kt BIS Hallmarked gold jewellery and the rare and eternal Platinum. While Belgian diamonds have been ORRA's forte, the addition of 22kt gold jewellery, makes ORRA a full service jeweller offering its customers a feel of the best designs and a total shopping experience. Solitaires are available in varied cuts and sizes. Innovation is the key to success is proven right with the introduction of the ORRA Crown Star, a 100 facet solitaire v/s the regular 57 facets. The precision with which the diamond is cut gives it a fiery unmatched brilliance.

Primary Media Contact: Divya Dulani, [email protected], 91-9820181558

Secondary Media Contact: Janhavi Gursahani, [email protected], 91-9820961585