NEW DELHI, August 8, 2016 /PRNewswire/ --
What could be more joyful than packing a lunch basket on a breezy summer noon for a family picnic? Or, meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that lingered for generations is the joy of sharing. Sharing stories, laughter and treats which only glued the relationships together.
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With countless requests pouring in since its inception, Paper Boat, today launches its two most successful variants; Aamras and Anar in Tetra Pak's distinctive Tetra Prisma Aseptic (TPA) 500ml cartons with the re-sealable StreamCap. These variants will be available across the country at modern trade stores.
Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, "Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks."
Tetra Pak, South Asia Markets Managing Director - Kandarp Singh said, "The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat's delicious ethnic flavours with special people in their lives. We are happy that this pack will help further strengthen Paper Boat's brand appeal and offer differentiation on the shelves."
The Tetra Prisma Aseptic carton offers an easy 'gulp-from' and 'pour-from' experience, and the fully re-sealable screwcap provides hassle-free and convenient consumption. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip. Moreover, being paper-based and fully-recyclable, the cartons are good for the environment.
About Paper Boat:
Paper Boat is India's premier authentic drinks brand from Hector Beverages. Led by seasoned beverage industry professionals, the company's product portfolio features traditional, timeless Indian recipes like Aamras, Aam Panna, Jaljeera, Jamun Kala Khatta, and Kokum, and recently Chilli Guava and Neer More, to name a few. These tastes promise to bring back that age of summer vacations and endless innocent playtime, as summed up aptly by the brand's proposition, 'Drinks and Memories'. All of Paper Boat drinks are made without preservatives, added colors, or carbonation, and are available across all metros in modern, general, and online trade outlets.
About Tetra Pak:
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, 'PROTECTS WHAT'S GOOD', reflects our vision to make food safe and available, everywhere.
More information about Tetra Pak is available at www.tetrapak.com/in and www.protectswhatsgood.in.
Media Contact:
Paper Boat:
Neha Varma
+91-9899198168
[email protected]
Tetra Pak:
Japneet Kathuria
+91-9899594910
[email protected]
Genesis Burson Marsteller
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