NorthEast United FC and Seagram's Imperial Blue: Three Years of Unwavering Partnership

GUWAHATI, India, Nov. 1, 2023 /PRNewswire/ -- Seagram's Imperial Blue proudly marked the third anniversary of its exclusive partnership with the NorthEast United Football Club (NEUFC). Both Seagram's Imperial Blue and the NEUFC have forged a strong connection, not only as partners but as champions of the game. Their collaboration has cultivated a deep sense of unity and pride in the hearts of football enthusiasts in the Northeast, both on and off the field, reinforcing their commitment to the beautiful game. This enduring alliance was commemorated during a press conference held on October 27, 2023, in Guwahati.

Ishwindar Singh, General Manager – Marketing, Pernod Ricard India expressed his thoughts on this remarkable journey, stating, "The love for football in the Northeast is legendary & we are delighted to partner with NEUFC on an incredible journey. This collaboration is a testimony to the brand's belief in celebrating our consumer's passions and being an integral part of their moments of conviviality. It helps us seamlessly bring alive the brand promise of 'embracing life with a smile'. The partnership represents not just our commitment to this beautiful game but also our dedication to the communities & fans that make it all possible."

Sharing the same enthusiasm Mr. Mandar Tamhane, CEO of NorthEast United Football Club commented, "The past three years with Seagram's Imperial Blue have been truly remarkable. Their consistent support and commitment to the NorthEast United Football Club have played a significant role in our growth and achievements. Together, we have embraced the spirit of Northeast India's love for football, and we look forward to many more successful years ahead."

The partnership between Seagram's Imperial Blue and NorthEast United Football Club is a testament to the enduring power of sports in bringing communities together. This partnership is a celebration of the enduring spirit of football in the region, where every kick and goal represents the unity, camaraderie, and Northeast's passion for the beautiful game.

About Seagram's Imperial Blue

Seagram's Imperial Blue is one of the leading brands of Pernod Ricard India. With the brand philosophy of celebrating the lighter side of life, Imperial Blue is positioned around 'menisms' - men idiosyncrasies expressed through humor. The brand, with its tagline Because, Men Will Be Men', is widely known for its iconic and timeless communication. It is for the young, confident optimists who believe in living in the moment by embracing life with a smile.

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