Motivity Labs Launches New Cloud-based Mobile Testing Services

HYDERABAD, India, May 17, 2013 /PRNewswire/ --

Enables Enterprises, App Developers to Certify Mobile Apps Without the Cost of Setting up a Test Lab

Motivity Labs, a leading mobile application development and certification company and the exclusive Microsoft mobile certification lab worldwide, today launched mTaaS, a new cloud-based mobile testing service within the company's mCloud. Designed for enterprises of all sizes as well as for software developers, the new service allows the testing and certification of applications on mobile devices from any major carrier, without the cost of setting up a test lab.

With mTaaS's component testing approach, companies can now test and certify mobile applications in a consistent way (including testing email and device performance) at an affordable cost. Customers can focus on their core product development and rely on mTaaS for both initial and ongoing testing needs.

"With the shipment of mobile devices now exceeding those of PCs, mobile devices have become an integral part of the enterprise and ensuring the security of accessing network resources is now a major concern for IT departments," said Prabhakar Reddy, President and CEO of Motivity Labs. "As the number of mobile devices proliferates and new versions and models are being released at shorter and shorter intervals, ensuring that mobile apps work on the latest devices has become a challenge. Our mTaaS offering provides an affordable way for companies to test their apps on all the latest devices, without the expense of setting up their own test lab."

With mTaaS, enterprises such as OEMs, ISVs and carriers have the capability to take any third party app and put it through comprehensive testing (including functional, regression and rendering on variety of devices) in a cloud-based, simulated environment. Motivity's expertise, cloud testing environment and access to a variety of devices makes the service appealing to a range of enterprises.

"As we manage multiple platforms and OEMs, we are constantly looking to optimize the usability of key features for our customers. We depend on Motivity Labs to provide an independent comparison of key features across all our vendors.  Motivity Labs evaluates each vendor and creates a "best practice" document that highlights the best-in-class implementations by feature. Motivity's EAS, MDM and Security expertise has enabled our company to drive a higher level of customer satisfaction and vendor compliance. Motivity Labs help to make our products better for our customers," said Todd Thayer, wireless industry veteran.

For companies who take their apps to platforms and then create APIs for use by others, mTaaS allows them to ensure quality of their product apps by testing and certifying on all the latest mobile devices. Motivity Labs automate the entire process, with test cases put through automated tools on different platforms as required and supplemented by physical testing by its expert testing team and backed by 24/7 service and support.

mTaaS builds on Motivity Labs work with Microsoft in device information security and email synchronization, with whom it has been partnering since its founding in 2009 including the Microsoft Exchange ActiveSync Logo Program (EAS) to identify smartphones and tablets that are enterprise-ready. Its work with Microsoft has included authoring the certification guidelines for the EAS Logo Program along with Microsoft, as well as testing configurations that can include any number of devices in multiple locations of Exchange servers and on multiple carrier networks.

About Motivity Labs:

Motivity Labs is a software development and certification company with offices in the US and in India. It was founded by a team of successful entrepreneurs with broad experience in the mobile, wireless, enterprise and consulting sectors. Motivity Labs is a portfolio company of Naya Ventures, an early stage venture capital firm that invests in mobile and SaaS startups in the US and India. As a software development partner with Naya Ventures, the Motivity Labs team is constantly exposed to the latest in the mobile and SaaS arenas.

Motivity Labs collaborates with customers to define technology strategy as well as provides application development, testing and certification services. Our team members have worked with global enterprises, wireless device manufacturers & operators and startups.

Website: http://www.motivitylabs.com

Primary Media Contact: Shravan Medempudi, Marketing Manager, [email protected], 91-9959442923