Mortein's 'Machhar Sonepur Chhodo' Campaign a Huge Success

PATNA, India, December 26, 2013 /PRNewswire/ --

- Awareness Campaign Reaches Out to 25 Villages Covering Over 1.7 Lakh Residents Across 35,000 Households

- SDM and DSP Sonepur Felicitate the Winners

In a massive awareness drive which began last month, Mortein, the pest control expert brand successfully implemented the 'Machhar Sonepur Chhodo' campaign at the Sonepur Mela. The awareness campaign, which aimed at educating 25 villages in Sonepur concluded with a felicitation ceremony of the Sarpanch from top 3 villages that participated in the pledge campaign. The event was graced by the presence of Shri Rahul, SDM, Sonepur and Shri Ashok Choudhary, DSP, Sonepur who also flagged off a fumigation drive.

Through the month long awareness drive, Mortein reached out to 25 villages across 35000 households covering over 1.7 lakh residents in and around Sonepur. As a part of the pledge campaign, 30 villages around Sonepur were invited to register and take a pledge to take necessary measures for keeping their environment mosquito free. The leading villages- Bishunpur Basant urf Suhai, Sadullahpur Satan and Kashipur Chak Bibi were awarded.

Mr. Akhil Chandra, Managing Director, RB India said, "We all are aware of the rising number of malaria and dengue cases across the country year on year. As a pest control expert brand providing care for the family, Mortein believes in taking initiatives to educate consumers on how they can take small steps to keep mosquitoes away from their vicinity. We are proud that this year our campaign "Machhar Sonepur Chhodo" got even bigger and was very well received by the people of Sonepur. We are thrilled with the overwhelming response and participation of residents. In our endeavor to educate people on healthy homes, we urge you to continue taking appropriate measures to eradicate mosquitoes."

Speaking on the occasion, Shri Rahul, SDM, Sonepur said, "The increasing cases of dengue and malaria is a cause of concern to everyone. We thank Mortein for choosing Sonepur to conduct this campaign. We all should promise to ourselves to make Bihar a mosquito-free state."

As a part of this campaign, Mortein collaborated with village Sarpanch and school principals to organise fumigation, informative sessions for school children, local communities and anganwadis, neem tree plantation drive, skits, hoarding and a unique pledge ticker. In addition, at the mela, Mortein organized multiple skits which depicted story of real life heroes from these villages who have contributed towards generating awareness by taking corrective measures to eradicate mosquitoes from their village.

About RB (Reckitt Benckiser):

RB (Reckitt Benckiser) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's. RB has close to half of its revenues coming from it 2 emerging market areas and just over half from its developed market Area. Over 70% of core revenues come from the health and hygiene categories of the portfolio.

RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under fives, diarrhoea. RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook. 

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 36,000 people worldwide.

For more information, visit www.rb.com/in

Primary Media Contact: Rakesh Kumar Jha, [email protected], 91-9873904595