Lifestyle Launches 'The Lifestyle Pujo Anthem' with Iman Chakraborty, Rupankar Bagchi & Somlata Acharyya Chowdhury

~ Lifestyle's Pujo anthem captures the vibrancy of the festive season with fresh fashion for every occasion~

KOLKATA, India, Sept. 24, 2020 /PRNewswire/ -- Lifestyle, India's leading fashion destination for the latest trends, launches 'The Lifestyle Pujo Anthem'. Celebrating the occasion of Durga Pujo, Lifestyle's Pujo anthem is composed by Anindya Chatterjee with lyrics & directions by Sandipan Sengupta and features noted singers and musicians, Iman Chakraborty, Somlata Acharyya Chowdhury & Rupankar Bagchi. The anthem also portrays actress and style icon, Mimi Chakraborty, as she captures all things quintessentially Pujo that are enjoyed by everyone, but in a unique way.

On the anthem, Srinivas Rao - Sr. Vice President, Marketing, Lifestyle, said: "This year, Pujo celebrations promise to be unique, as different people welcome the festive season in their own way. While for some, it may be an intimate family affair, for others it could be about meeting near and dear ones. With this in mind, we wanted to create something that ushers in the festive mood and makes our audience smile. The Lifestyle Pujo Anthem captures the true essence of the season and showcases how everyone can celebrate responsibly, while still having a good time. It captures all the favourite Pujo moments and highlights our all-new Pujo collection curated by Mimi Chakraborty, which has something special for all occasions."

Lifestyle also launched its Pujo Collection, with ensembles curated by Mimi Chakraborty. The new festive collection comprises trendy apparel and accessories that are perfect for the festive season, handpicked keeping Pujo in mind. The all-new Pujo collection from Lifestyle captures the vibe of the festive season with gorgeous Jewel Tones such as Emerald Green, Royal Blue, Vibrant Yellow and Opulent Purple with accents of Gold. Zari & sequin embroideries, intricate Gold foil detailing, layered kurtas, 3-piece sets and co-ordinates among others are some of the key trends that customers can shop from.

The curated selection by Mimi Chakraborty is available at attractive price points & starts from Rs. 599 onward with festive kurtas from 999 by leading brands. The collection is also available online on lifestylstores.com & through "Lifestyle - Pujo Express" where customers can shop from the convenience of their home.

Video Link: https://www.youtube.com/watch?v=Ddpe6j2am40

About Lifestyle:

Lifestyle is India's leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women and kids' apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India's Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 - Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, across 44 cities and delivers to over 19000 pin codes.

Video: https://mma.prnewswire.com/media/1280760/Lifestyle_Pujo_Anthem.mp4