Lenovo Strengthens its Offline Presence by Launching Lenovo Exclusive Stores Across India

BANGALORE, June 28, 2019 /PRNewswire/ --

Lenovo has a 21.3% share in the south region, 21.1% share in the West and a 21% share in the North region (source - GFK/IDC) 

Technology giant Lenovo India announced the launch of its new exclusive stores across India. Lenovo is exponentially increasing their presence all over India and as a part of this expansion they have opened stores across the North, South and West region. The increasing offline presence and channel expansion of the brand highlights the value Lenovo brings for the consumers and these new stores bring the consumers closer to the Lenovo product & services ecosystem.

The new Lenovo Exclusive Store is set to host an extensive range of electronics and computer hardware, including the brand's flagship products such as ThinkPad, Yoga series, Legion series and much more. Lenovo thrives to spread a wide offline footprint by bringing their innovations nearer to the end user. They plan to amplify this reach further with more store launches in the next quarter.

In the south, new stores have been inaugurated in Bangalore, Vishakhapatnam, Calicut and other parts of the region. Commenting on this extensive expansion of Lenovo's offline presence, Mr. Vijay Sharma, General Manager, Consumer South, Lenovo India, said, "It gives us immense pleasure to announce the opening of Lenovo exclusive stores. This is the 14^th exclusive store in Bangalore. The aim is to accelerate our channel expansion and make Lenovo products more accessible for our customers. These stores help the consumers get a 'touch & feel' experience of the devices and make an informed purchase decision. The increased offline presence helps us to get closer to our customers, identify them asks and deliver innovation seamlessly."

Lenovo has left no stone unturned in spreading its presence across the West region as they have also launched exclusive stores in Mumbai, Pune, Solapur and Nagpur. The idea is to overcome geographical barriers and make Lenovo products accessible at every corner of the nation.

Up in the North, Lenovo is expanding its offline footprint with new stores in Dehradun, Gorakhpur and Noida. Commenting on the store launch, Mr. Vipul Mathur, General Manager, Consumer North Lenovo India, said, "We are extremely delighted to announce the launch of Lenovo store in Dehradun, Gorakhpur and Noida. With the new store launch, we have successfully propelled our vision and we wish to extend this with a plan to open more stores in the coming months. Our key objective is to focus on reaching out to our consumers in the maximum capacity possible aided through retail expansion, empowering them with choices and engaging with them. This store launch is an opportunity for us to help our consumers experience product innovation that's core to Lenovo devices."

Lenovo's making constant and rigorous efforts to accelerate their presence and give the consumers the opportunity to experience all Lenovo devices irrespective of their location. These new stores are now open and fully equipped for customers. For more information on Lenovo products and stores visit https://www.lenovo.com/in/en/ .

About Lenovo 

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune 500 company with a vision to become the global leader in Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world's widest portfolios of connected products, including smartphones (Motorola), tablets, PCs (Thinkpad, Yoga, Lenovo Legion) and workstations as well as AR/VR devices and smart home/office solutions. Lenovo's next generation data center solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing power for the connections that are changing business and society. Lenovo works to inspire the different in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, or visit us at http://www.lenovo.com/.

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Ranjana Rajan
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Anubha Prakash
Lenovo India
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