LeEco's Le 1s Superphone: The Show-Stopper at 'Flipkart Big Shopping Days' Festival

NEW DELHI, March 7, 2016 /PRNewswire/ --

Global Internet technology giant, LeEco, opens sale of its flagship killer and widely popular Le 1s once again and this time at the biggest online shopping festival. Also available on sale will be LeEco's big and bold Le Max. The Superphones will be available on Flipkart during the most-awaited online shopping sale, the 'Big Shopping Days 2016' starting midnight on March 7th to March 9th, 2016.

After having witnessed unprecedented success in its flash sales and the recent LeEco Day earlier this month, the Le 1s will now be available for consumers who missed getting their hands on this stylish, elegant yet powerful device. Not just that, the much loved flagship killer, Le 1s and the big and bold Le Max will be up for grabs with an irresistible 10% cash-back offer for SBI credit and debit cardholders as well as on hard-to-pass up exciting exchange offers, where consumers can avail up to 50% off on the Le Superphones. The Le 1s will be available in both colours, the elegant gold and the stylish silver.

"The response for our flagship killer Le 1s has been overwhelming from Indian consumers. It gives us immense pleasure to reprise the exciting offers on our chart-topping Superphone on this much-awaited, popular shopping festival on the e-commerce platform. Our promise of providing our users an extraordinary seamless experience continues with our comprehensive, vertically integrated ecosystem, which is unique to LeEco and sets us apart from others in the industry," said Atul Jain, COO, Smart Electronics Devices, LeEco India. 

The Le 1s Superphone has broken several industry records in the recent past to become the most sought-after smartphone online. The company is selling over 2,00,000 Superphones in less than 30 days is an evidence of the success that the company has achieved in a very short span of time. Its soaring popularity among consumers is a validation of the company's global reputation, edge over competition; given its content ecosystem integration and its relentless focus on providing the best quality and value to its consumers.

Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and YuppTV. The company has inked a deal with Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming. 

The company's after-sales policies are also best-in-class with 555 service centres in prime locations across the country, besides providing 24*7 toll free services and other value-added services.

About LeEco: 

LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,500 currently and plans to increase the count to 16,000-18,000 employees by the end of 2016. It is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs, and in the future, on Le automobiles. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 

Media Contact:
Richa Mehta
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Senior Associate
Genesis Burson-Marsteller