Learnings From Asia for Russian PR Practioners

ROSTOV-ON-DON, Russia and NEW DELHI, March 12, 2014 /PRNewswire/ --

Winners Announced for Fourth Silver Archer Awards - South Russia

Global brands come with a start-up advantage. But the advantage is for the brand, rarely for the product. Good national brands adopt fast, have better customer loyalty and are able to transform themselves much faster, according to Supriyo Gupta, communications entrepreneur and CEO of Torque Communications, in his presentation to the 1^st Communications Forum in Rostov-on-Don in Russia on the occasion of the fourth Silver Archer PR Award for South Russia. The Silver Archer Awards, with a 17-year history, are one of the most prestigious communication awards in Russia.

The presentation by Gupta sought to bring to the fore the parallels in communication in emerging markets and the experience of global brands and platforms in the Asian markets.

The winners of the main PR Award of southern Russia were announced during the Communications Forum in Rostov-on-Don. Alexander Khloponin - Presidential Envoy to the North Caucasus Federal District - was declared 'Person of the Year'.  

The best project in Business Communications was awarded to the project Big Realtor Game (BRG) of the real estate company Titul (Rostov-on-Don). The project got shortlisted for the National Award Silver Archer. The RUN ASICS KRASNODAR (Krasnodar) of the company Top League Management was the winner for the category Best Project in Sports & Healthy Lifestyle Promotion. The award for the Best Project in Social Communications & Charity went to the project of the NGO 'Young doctors of Don'. The Musical Festival 'KUBANA 2013' organized by Strova-Media (Anapa-Moscow) was the winner in the nomination Best Project in Territory Development & Promotion.

AGT South Communications Agency, part of AGT Communications Group (PROI Worldwide partner), has served as the organizer of the award in the South of Russia for the 4^th time, since the foundation of the regional awards.

For detailed information on the award, visit www.luchnik-ug.ru  or Facebook at www.facebook.com/luchnik.yug.

Primary Media Contact: Supriyo Gupta, [email protected], 91-124-4283947