NEW DELHI, April 20, 2015 /PRNewswire/ --
PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay's: Lay's MAXX. Lay's MAXX is a global innovation from Lay's and is present across markets such as Europe, USA, and Middle East. Lay's MAXX is now all set to make a foray into the Indian market with its international and premium taste experience. It is a uniquely differentiated potato chip that promises Maxx crunch and Maxx taste to its core targeted audience of young males.
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Lay's MAXX with its deep ridges, loud crunch and intense flavors is offering a powerful and intense taste experience, to enjoy an evening out with buddies. The product is available in two intense flavors - Sizzling Barbecue and Macho Chilli at two price points of Rs. 15 and Rs. 30 each.
Talking about Lay's MAXX, Mr. Rajiv Mathrani, Director and Category Marketing Head-Snacks, PepsiCo India said, "Lay's MAXX is one of our most differentiated global offerings and we are delighted to bring this to the Indian consumers. Lay's MAXX offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors - Macho Chilli and Sizzling Barbeque. Lay's MAXX is sure to give the consumers a powerful and never before taste experience."
Lay's has tied up with Amazon.in for launching the product in a 4 pack bundle priced at Rs. 120. Mr. Samir Kumar, Director Category Management, Amazon India added, "Lay's MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay's promises a true international taste experience."
Lay's MAXX is available in select retail outlets across the country.
With its promise of Maxx crunch, Maxx ridges and Maxx flavors, it is the perfect snack for all evening occasions.
About Lay's:
Launched in 1995 in India, Lay's is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay's has wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and Sweet Chilli, Classic Salted and Lay's Chile Limon. Consumers can also log into the Lay's Facebook page at http://www.facebook.com/laysindia
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo's growth in India has been guided by its global vision of "Performance with Purpose" to deliver top-tier financial performance while creating sustainable value for all stakeholders. The company believes that delivering a broad range of products for consumers and customers, protecting the environment, sourcing with integrity and investing in employees are not simply good things to do, but that these actions fuel returns and position PepsiCo for long-term, sustainable growth. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve 'Positive Water Balance' in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit http://www.pepsicoindia.co.in
For further information, please contact:
Nafeesa Abid
Senior Consulting Associate, Genesis Burson-Marsteller
Mob: +91-9899592586
E-mail: [email protected]
Sandipan Ghatak
Corporate Communications, PepsiCo India
Mob: +91-9810776182
E-mail: [email protected]
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