Landmark Insurance Broker Partners With Aureus Analytics to Better Understand its Customers

MUMBAI, April 17, 2017 /PRNewswire/ --

Insurance Brokers Leveraging Predictive Analytics to Drive Customer Engagement 

This may finally be the year when insurance and allied business begins to understand their customers better. 2016 was one of the worst years for the car insurance industry in over 15 years in spite of a strong economy, according to this report. With greater affordability leading to more cars on the road and greater miles per car, insurers are paying out more than ever, in claims, impacting their overall profitability.

A large number insurers and banks, are struggling with building complete customer journey maps. A customer having multiple policies or accounts is treated as multiple customers, and not a single entity with a portfolio. In the absence of a singular customer view, companies often unwittingly end up compromising on the quality of customer service, ineffective and inefficient cross-sell campaigns and poor retention numbers across the board. This is way too high a price for not knowing customers well.

Landmark Insurance Broker, a prominent insurance broker focussed largely on retail clients, recently announced a multiyear technology deal with Aureus Analytics - a provider of insurance and banking-specific analytics products. Under the ambit of the deal, Aureus will help Landmark build customer intelligence across their lines of business, and drive growth riding on superior customer experience. This solution will be delivered using Microsoft's Azure cloud infrastructure.

"We are excited to partner with Aureus Analytics to leverage technology and improve the overall customer experience. We have identified a few high potential use-cases that will help us drive growth at Landmark. The biggest challenge we face today is the inability to build a consolidated and intelligent customer one view across our lines of business. Aureus will help us solve this problem and set the foundation of our future growth," said Apaar Kasliwal, Executive Director at Landmark.

Aureus will leverage their data analytics platform CRUX to implement Customer OneView, Household analytics and other predictive models that will help Landmark improve the end customer experience.

"Landmark Insurance Broker is one of the few companies who have understood the potential of leveraging analytics correctly across their entire business portfolio. It helps that both - Landmark and Aureus - are obsessed with customer experience. This deal is also encouraging as it demonstrates increasing comfort of Indian enterprises with cloud based solutions," said Ashish Tanna, COO and Co-Founder at Aureus Analytics.

Enterprises globally are now appreciating the value analytics can bring to their businesses. According to a recent report by the Economic Times, Indian companies are ahead of their global peers when it comes to including analytics as part of their business strategy. Indian enterprise are also now more open to adopting SaaS-based solution as opposed to the 'non negotiable' on premise solution till a few years ago. These two developments are encouraging on many levels. For one, it indicates the maturity of the market to adopt a broader approach to integrating cutting-edge technology, and a increased focussed on getting solutions to the market quicker.

In the end, it can be assured that the end-customer will emerge as the winner.

About Aureus  

Aureus Analytics is the customer intelligence and experience company that enables insurers to deliver a superior customer experience leading to greater customer retention, loyalty and lifetime value. Aureus specializes in leveraging predictive analytics and machine learning technologies to deliver actionable insights at the Point of Decision.

For more information please visit: http://www.aureusanalytics.com or follow them on Twitter.

Media Contact:
Ketan Pandit
[email protected]
+91-9881127137
Director - Marketing and Brand
Aureus Analytics Pvt. Ltd