NEW DELHI, March 7, 2017 /PRNewswire/ --
Jaypore to Change the Lives of Saree Weavers on Women's Day
Jaypore.com, the online portal that showcases the best designs from artisans and craftsmen from all over India, wishes to make a genuine impact in the lives of women and is partnering with Padma Shri award winning innovator, Mallesham, in his crowdfunding campaign on Fueladream.com.
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For an entire week, they will contribute 2% of sales to fund an innovation that will give girls and women in the Pochampally weaving community a better life.
Mallesham Chintakindi, a school drop-out hails from a family of Pochampally saree weavers. He invented the Laxmi ASU machine to ease the suffering that his mother and countless other women go through while weaving sarees. Chintakindi used to watch his mother toil at making the patterns (ASU) for each saree. She used to make 18000 hand movements and set over 25 kilometres of thread every single day to make two sarees. It caused her immense pain; the work was repetitive and unyielding.
The machine that he has invented automates the process of pattern making for the saree (called the ASU process). Earlier, young girls and women would end up working 8 to 9 hours winding silk thread leaving them with no time for school. With this machine, this brutal process gets automated and is literally giving the women weavers a new lease of life.
He has received widespread acclaim for this machine, some of which include the Padma Shri by the Government of India. He has been recognised by The President of India, Pranab Mukherjee and the Prime Minister, Narendra Modi. He is also a TED Talk speaker; MIT, Fab Labs, USA selected the ASU machine as the best innovation in Asia, and Forbes listed his innovation as one of the 7 powerful rural innovations. However, none of this recognition and praise has converted into any sort of help to get this life-changing machine to the poor and underprivileged weavers of the Pochampally saree community.
90% of the cost of 20 machines will be crowdfunded and distributed to the women in need and Jaypore.com is supporting this campaign.
Jaypore.com is dedicated to impacting the lives of women and girls across the country. They saw this campaign and were so impressed by the impact it has had, that they have committed Rs 1.75 lakh to the campaign this Women's Day.
Shilpa Sharma, Co-Founder of Jaypore says, "We live in an age where opportunity while abundant isn't accessible to everyone. Women's empowerment is high up on Jaypore's to-do list. The fact that creating such beautiful patterns for sarees robs the women of the Pochampally weaving community of a chance to make their own way in the world left an indelible mark on us."
Ranganath Thota, Founder and CEO of FuelADream says, "We are thrilled that a brand like Jaypore.com is partnering with innovators like Mallesham to alleviate the problems that these women face. Crowdfunding is allowing corporates to make a significant social impact and this is a great example of that."
About Jaypore:
Jaypore.com is an online portal that presents India's most beautiful products to the world. They discover and work with the best artisans, craftsmen and designers from all over India and also work towards reviving forgotten crafts. They are also storytellers; weaving stories about amazing products and the people behind them. They focus on products with unique, high quality craftsmanship, unmistakably local designs that have a global appeal. The products include apparel, jewellery, home décor, art, vintage treasures and more. They are based out of New Delhi.
About FuelADream.com
FuelADream.com is a crowdfunding marketplace for people and organizations that aim to raise funds for creative ideas, causes, charities etc. It went live in mid-April 2016 and has already raised close to 3 crore INR for over 75 campaigns. They are based out of Bangalore.
For more information, please visit: https://www.fueladream.com/
Media Contact:
Sumit Chawla
[email protected]
+91-8130778532
Jaypore E-commerce Pvt. Ltd.
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