BANGALORE, November 26, 2015 /PRNewswire/ --
Vizury, a premier Big Data marketing company, today announced its newest client ItzCash, India's leading holistic digital payments solutions company that has created robust and integrated platforms, to bring more people into the fold of the formal economy through financial inclusion. ItzCash will use Engage to generate data-backed insights and evolve a personalized customer engagement strategy.
(Logo: http://photos.prnewswire.com/prnh/20151008/768777)
"We have always focused on giving our customers access to the most suited digital payments' services across India and have been focusing on engagements that will help us understand our customers better. We see potential for huge performance benefits with Vizury's Engage Platform. With deeper insights into our customer base, we are in a better position to serve the large un(der)banked segment, with a multi-channel marketing platform," said Naveen Surya, MD at ItzCash.
"For ItzCash, it is critical that they are able to use massive amounts of transactional data to generate customer one-view. Engage helps them understand trends in customer transactions at a user-level. We are glad that ItzCash has chosen Engage; it will be interesting to see how purely offline transactional data will fuel a multi-channel customer engagement strategy for them," said Subra Krishnan, SVP, Vizury.
Vizury had announced Engage, a unique data and marketing platform that can integrate data from different online and offline sources to help brands get answers to their key business problems and activate multi-channel marketing to foster customer engagement.
About Vizury
Vizury, a premier Big Data marketing firm, helps marketers personalize customer conversations across channels. Established in 2008, we work with some of the best known global brands across industries like travel & hospitality, e-commerce, healthcare, automobile, financial services and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014) and a FOMA2015 win for smart use of data, Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.
Follow Vizury on LinkedIn or on Twitter @vizuryonetoone.
About ItzCash
ItzCash Card Ltd., India's largest "Digital Payment Solutions Company" was established in 2006. A pioneer in the digital payment solution in India, ItzCash initiated the concept of digital payment solutions to the Indian consumer and various business entities, heralding the beginning towards enabling a cashless transacting society. ItzCash continues to build on its innovation augmenting its product portfolio while continuing to provide robust technology driven service delivery platforms. It constantly invests in upgrading technology towards creating world-class digital payments solutions architecture.
Media Contact:
Namrutha Ramanathan
[email protected]
+91-9663323583
Vizury
Share this article