NEW DELHI, May 22, 2015 /PRNewswire/ --
Click on the Link to Watch the Kurkure Family in an all New Fun-filled TVC
Kurkure launches an all new flavour - Butter Masti, a flavour that has the great taste of butter with a unique Kurkure twist. India loves butter and it shows in our cuisine, from butter chicken in Punjab to the butter masala dosa in Tamil Nadu, who doesn't love a dash of butter in their food.
(Photo: http://photos.prnewswire.com/prnh/20150522/10123475-a )
(Photo: http://photos.prnewswire.com/prnh/20150522/10123475-b )
The new flavour - Butter Masti is being launched pan India with an exciting TVC featuring the Kurkure Family's Bollywood Banker younger son Kunal Kapoor and Bahu Remix younger bahu Parineeti Chopra. The campaign thought - 'Butter ka mazza, Kurkure ka tadka', brings to life the great tasting combination of - butter and a spicy twist in true Kurkure style.
Speaking about this new offering from Kurkure, Rajiv Mathrani, Director & Category Marketing Head - Snacks, PepsiCo India, said, "Kurkure has been at the forefront of innovation since its launch and the brand resonates very well with Indian values, which are traditional yet blended with a modern outlook. The new flavour Butter Masti is our ode to India's love for butter and spice. Butter Masti is another pioneering effort in its category from Kurkure. The campaign talks about the great taste experience of Butter Masti exemplified via the campaign line 'Butter ka mazaa, Kurkure ka tadka'. Parineeti Chopra and Kunal Kapoor have done a great job in adding magic to the campaign."
The new television campaign reiterates the fact that butter makes everything taste good and shows Kunal Kapoor stepping into a dream sequence and the hit of red chillies snapping him back to reality. It highlights the two core taste elements of the new flavour from Kurkure.
Sonia Bhatnagar, Sr. VP and Executive Creative Director, JWT , said, "Kurkure has never done a flavour as dreamy as butter. All its flavours so far are full of bite. So that's what we zeroed in on. The two extreme states brought together in one pack. The slow motion dreaminess of butter laced with the legendary bite of Kurkure. Those moments in life that start out eyes shut romantic till you land back on earth eyes wide open!"
Kurkure Butter Masti will be available in retail outlets across the country and will be priced at Rs. 8, 15 and 25.
Credits
Senior VP & Business Head - Babita Baruah
Senior VP & National Planning Director - Mythili Chandrasekar
Executive Creative Director - Sonia Bhatnagar
VP & Client Services Director - KRK Ganesh
Senior Creative Director - Shikha Sud, Chandan Singh
Creative Team - Samir Emmanuel
Account Management Team - Nilanjana Ghosh
Planning Team - Rinku Ray, Arunita Dutta
Agency Producer - Anupama Ahluwalia, Shradha Singh
Production House - Tubelight Films
Director - Prashant Issar
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo's growth in India has been guided by "Performance with Purpose", its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve 'Positive Water Balance' in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further details, please contact:
Nafeesa Abid
Genesis Burson-Marsteller
Tel: +91-9899592586
Email: [email protected]
Sandipan Ghatak
PepsiCo India
Tel: +91-124-44998400
Email: [email protected]
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