CHENNAI, May 23, 2013 /PRNewswire/ --
Indian Terrain's Spring/Summer 2013 Campaign Speaks Sportswear
Indian Terrain launches its new Spring/Summer 2013 Campaign themed 'Kill Gentle'. The brand celebrates true manliness by encouraging customers to Kill the Gentleman's pretenses and embrace their intrinsic male disposition. Kill Gentle is about an attitude, which pushes a man to stick to his guns and not the rules. Indian Terrain's Spring Summer Collection replaces the stuffy corporate suit with trendy casual sportswear that can be worn to work and play. The collection provides the Kill Gentle man an array of options to ensemble his own style.
(Logo: http://photos.prnewswire.com/prnh/20130523/614239)
The highlights of the product mix are Colored Chinos, the Brooklyn Fit and Garment Dyed Shirts. "Colored Chinos are the rage this season with rusts and reds ruling the roost. The Brooklyn Fit has become extremely popular with its low-rise, slim fit and tapered leg," says Priyank Karanam, Indian Terrain's Head Designer. Revealing the inspiration for the Obituary of the Gentleman, Charath Narsimhan, CEO states, "Our campaign consists of vibrant imagery that bring games into the boardroom and the boys into date night. Kill Gentle speaks volumes for the brand's attitude and reflects in the clothes."
About Indian Terrain:
Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading brands of choice in premium casual wear for men. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men's apparel includes shirts, trousers, T-shirts, shorts, mufflers, knitwear, jackets, denim, boxers and socks and we will soon be looking to venture into accessories as well.
With a turnover of around Rs. 200 Crore, the company today retails across the country through more than 700 multi brand outlets, 130 doors of large format stores, 98 exclusive brand outlets and is available through online stores as well.
For more information, please log on to www.indianterrain.com.
Primary Media Contact: Anjali Rajgopal, [email protected], 91-98407 75062
Share this article