India the 2nd fastest growing Google Play market as revealed in App Annie's report for Google I/O 2015
SINGAPORE, May 29, 2015 /PRNewswire/ -- Today App Annie, the largest mobile app intelligence platform, published the report The State of Play: A Look at the Growth of Google Play to reveal the remarkable worldwide growth of Google Play market in time for Google I/O 2015, Google's annual developer conference in San Francisco. The report elaborated major findings of the growth of the Google Play store in India as well as other established smartphone markets such as the United States and Japan.
The report covers the following insights into the Indian market:
- From Q1 2014 to Q1 2015, worldwide app downloads on Google Play grew about 30%, app revenue grew about 40%. Games revenue soared with a roughly 50% during the same period.
- Among the top 5 countries by downloads, India is the 3rd largest Google Play market by downloads in Q1 2015, only after US and Brazil. In terms of growth, India experienced 50% growth from Q1 2014 to Q1 2015, ranks as the #2 fastest growing Google Play market by downloads following Mexico which saw 90% growth.
- In the top 10 most used apps in India market, WhatsApp Messenger holds the top spot, followed by Google and Gmail. 8 of the top 10 apps are published by either Google or Facebook, which is very similar to the rankings in the US, the UK and Germany.
Download the report：http://go.appannie.com/google-io-2015-special-report/
Photo - http://photos.prnewswire.com/prnh/20150528/219076-INFO
Photo - http://photos.prnewswire.com/prnh/20150528/219077-INFO
The top ranking charts of apps by active users in this report are powered by App Annie Usage Intelligence, which offers data in 60 countries on iOS and Android. App Annie Usage Intelligence gives publishers more access to estimates on mobile app reach, engagement and retention, allowing them to analyze competitor apps, identify investment opportunities and evaluate advertising revenue potential. More about App Annie Usage Intelligence, please visit our website and request a demo: https://www.appannie.com/tours/usage-intelligence/
App Annie will continue monitoring how Google Play grows in the future. With more insights and analytics features made available for the app developers worldwide,, App Annie is dedicated to help their businesses be informed of opportunities and make Google Play's growth more relevant to everyone who uses it. For more app market insights, you can find our recent App Engagement Report and other contents in Korean on our official blog: http://blog.appannie.com/.
About App Annie
App Annie is the largest mobile app intelligence platform, providing developers and publishers with a full 360-view of what they need to know to build, market and invest in their apps, including data about their own apps as well as a granular understanding of their competition and relevant industries. Today, more than 90 percent of the top 100 publishers and over 400,000 mobile app professionals at 100,000 companies rely on App Annie, including Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones. App Annie is a privately held global company headquartered in San Francisco. For more information, please visit: www.appannie.com or follow App Annie on Twitter: @appannie.
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