India is a Key App Market to Watch in 2016, Posting 50% Year-over-Year (YoY) Growth in Downloads
80% YoY Growth in App Downloads Puts the BRIC Countries at the Forefront of Worldwide App Market Growth
BENGALURU, India, Feb. 4, 2016 /PRNewswire/ -- Today App Annie, the largest mobile app data and insights platform, released a report entitled "The Next Horizon of Emerging App Markets" to underline the trends in emerging markets throughout 2015 and to identify key growth markets, factors and untapped opportunities. The report highlights the continued growth of the BRIC markets, and zooms in on the next horizon of emerging markets spanning Southeast Asia, Latin America and the Middle East.
Some of the key highlights from the report are:
- India is expected to remain highly attractive to app publishers seeking user base expansion and monetization opportunities due to its bright economic outlook, rapid smartphone adoption and mobile-savvy population in 2016.
- The BRIC countries held approximately 30% share of iOS and Google Play combined downloads worldwide in 2015. Besides India, China and Brazil remain attractive markets for investment.
- Emerging markets such as Thailand and Vietnam represent the next frontier for mobile app growth. Vietnam saw nearly 60% YoY growth in downloads, and revenue growth ranged between 30% to 40% across both Vietnam and Thailand.
The soaring demand for mobile apps in India drove the success of local mobile-first companies in securing substantial venture funding in 2015. It also sends a signal to global publishers across industries to quickly tap into this fast-growing market. The report also stresses the importance of understanding and navigating the challenges with expanding into emerging markets, such as the nascent infrastructure and the need for localization.
Please read the full report: http://blog.appannie.com/next-horizon-emerging-app-markets
About App Annie:
App Annie delivers the most trusted app data and insights for your business to succeed in the app economy globally. App Annie is used by more than 1 million apps to track their performance, and now has over 500,000 registered members — including 94 of the top 100 publishers. The company is headquartered in San Francisco with 425 employees across 15 global offices. App Annie has raised $157 million in financing to date from investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com
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