MUMBAI, November 16,2015 /PRNewswire/ --
Brand Helps Guests 'Make the Most of Being Away'
Hyatt Hotels & Resorts today announced its multi-million dollar global marketing campaign for the Hyatt Regency brand being extended to India. The new 'Make the Most of Being Away' campaign, the largest in Hyatt Regency's nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport® family of brands, helps guests make the most of their time away. This goes against the assumption that guests are always looking for a home away from home while travelling.
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"The joy of breaking away from daily routines has been a popular sentiment which we have witnessed amongst our guests. Hence, as much as they like to be home, we are urging our guests to 'Make the Most of Being Away' through this campaign. This new campaign lets travellers know that we not only understand, we agree. The Hyatt Regency brand gives guests everything they need in one place - fantastic hotels and resorts around our region and across the world, caring staff, excellent food and much more," said Eric Brun, Senior Vice President - Brands and Commercial Strategy, Hyatt International, Europe, Africa, Middle East and Southwest Asia.
Kurt Straub, Vice-President - India Operations, Hyatt International, Southwest Asia, added, "Hyatt started its journey in India with Hyatt Regency Delhi in 1983. And, since then Hyatt Regency has been one of Hyatt's strongest brand pillars in the country. 'Make the Most of Being Away' is a representation of not only what Hyatt Regency has stood by for more than 30 years in India, but also, what the brand has practiced globally throughout its nearly half-a-century of existence. As a part of this campaign, our in-hotel activation #GetCarded at two Hyatt Regency properties - Mumbai and Delhi - will delight our guests with goodies, which would help them indulge in their getaway routine."
#GetCarded is a social media activation planned by the two hotels, introducing the guests to the idea of being away from home right at the time they check-in. Under this initiative, guests can avail of enjoyable boxes of goodies by merely uploading an Instagram image of their chosen gift card, offered to them on arrival. These hampers fall into three distinguished categories, represented by a card each - Sweet tooth (includes chocolates and pastries), Game Night (includes playing cards, popular card games) and Good Hair Day (includes mask treatment, serum, hair wax and gel). Additionally, select social media influencers will be invited to experience the brand offerings and the #GetCarded initiative.
The Hyatt Regency Experience
The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests 'Make the Most of Being Away'. From free Wi-Fi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.
About Hyatt Regency
The Hyatt Regency brand is part of Hyatt Gold Passport® and guests can enjoy all the benefits as a member of the loyalty program. The Hyatt Regency brand prides itself on connecting travellers to who and what matters most to them. More than 150 conveniently located Hyatt Regency urban and resort locations in over 30 countries around the world serve as the go-to gathering space for every occasion - from efficient business meetings to memorable family vacations. The brand offers a one-stop experience that puts everything guests need right at their fingertips. Hyatt Regency hotels and resorts offer a full range of services and amenities, including notable culinary experiences; technology-enabled ways to collaborate; the space to work, engage or relax; and expert planners who can take care of every detail. For more information, visit http://www.hyattregency.com.
Hyatt Hotels in India
Hyatt was among the first international hotel brands to enter India in 1980 when its subsidiary signed a management agreement for Hyatt Regency Delhi, which opened in 1983.
Thirty years later, Hyatt manages 22 properties in India across its portfolio of brands in key markets, including Amritsar, Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hampi, Hyderabad, Kolkata, Gurgaon, Mumbai and Pune. In 2012, Park Hyatt Hyderabad, Park Hyatt Chennai and Hyatt Place Hampi, the first Hyatt Place hotel to open in India, opened. In 2013, five hotels were rebranded under the Hyatt brand and three more Hyatt-branded hotels opened in Ludhiana, Gurgaon and Raipur in 2014. Hyatt Place Pune/Hinjewadi opened on January 30, 2015, the first Hyatt Place hotel in Western India.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The company's subsidiaries manage, franchise, license, own and develop hotels, resorts, branded residences and vacation ownership properties under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™ and Hyatt Ziva™, Hyatt Residences® and Hyatt Residence Club® brand names and have locations on six continents. As of September 30, 2015, the Company's worldwide portfolio consisted of 627 properties in 52 countries. For more information, please visit http://www.hyatt.com.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Media Contact:
Shiv Bhasin
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+91-9702026088
Hill+Knowlton Strategies
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