Honor Takes the Offline Route to Strengthen its Presence in India

NEW DELHI, June 3, 2015 /PRNewswire/ --

Honor Moves Beyond E-commerce and Shakes Hands With Sangeetha Mobiles

Honor, an independent Internet smartphone brand under Huawei Terminals, today announced its entry in the Indian retail market. Honor has already gained customers across the country through its online sales partner Flipkart. To further strengthen its presence in India, Honor partners with Sangeetha, one of the largest mobile phone retailing chain in South India. This deal reiterates the importance of India as its priority market for Honor and is expected to catalyze Honor's goal of clocking 10x sales in 2015.

This association with Sangeetha Mobiles will be marked with the sale of one of the best-selling smartphone 'Honor Holly', allowing the customers to touch and feel Honor devices. The alliance will begin with the sale of Honor Holly priced at Rs. 7,999 that would be available in Sangeetha stores, which has a network of 320 stores present across four states, namely, Karnataka, Andhra Pradesh, Tamil Nadu and Kerala with 60% of the stores present in Bangalore. The smartphone would be available at an inaugural offer of 20% cashback, also allowing customers to get a brand new Reliance dongle along with the phone at an additional 1 rupee.

Commenting on this, Mr. Allen Wang, President of Consumer Business Group, Huawei India said, "We are overwhelmed with the response we have received for our Honor smartphones and especially for Honor Holly. To reinforce our commitment towards our customers in India, we have decided to introduce Honor Holly in brick-and-mortar retailer shops where customers can get a hands on experience of our smartphone. We are glad to exclusively partner with Sangeetha mobiles as they have a strong market in southern market in India."

Mr. P.Sanjeev, Director-Device Sales, Huawei India, said, "This association will help us serve a larger customer base, especially those like the touch and feel experience of goods before taking any purchase decision. This association further reiterates the importance of India as its priority market for us."

Commenting on the tie-up, Mr. Subhash Chandra, Managing Director, Sangeetha Mobiles Pvt Ltd, said, " We look forward to a long lasting association with Honor. With this association, our customers will be able to enjoy privileges of our 41^st Anniversary Sale which presents exciting offers on Honor products and the Happiness Pack that covers aspects like liquid and physical damage, theft, extended warranty and pick up and drop service for the Honor devices."

The company has already launched its smartphones across 57 global markets only in 6 months. In 2014 Honor clocked 20 million units which were approximately 1.5 units sold every second of sales. Honor products were launched in October 2014 with Flipkart.com in India and have received overwhelming response from the customers. Customers from across sections have testified Honor products as the best-in line products with great value proposition. The success of Honor products like Honor 3C and Honor 6 has reinforced the company's commitment.

Besides this, Honor recently announced the launch of http://www.hihonor.in, an exclusive online platform for consumers to get a first-hand understanding of Honor smartphones and also share their brave stories. Honor also launched the India Honor Twitter and Facebook pages to connect with the young digital natives in India.

About Honor:

Honor is Huawei's smartphone e-brand. Honor is the world's leading smartphone e-brand. The target consumers of Honor are digital native generation, a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. They are young, vibrant and driven by passion. Honor has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase. Honor has been expanding aggressively in global markets, and has successfully launched in 57 global markets within 6 months in 2014, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best camera, long battery life and remarkable craftsmanship. Honor is born for ultimate tech innovation.

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