MUMBAI, March 28, 2014 /PRNewswire/ --
RJ Awards 2013 Nominated Platinum Cocktail Ring Designed by Gitanjali
Platinum, with its inherent qualities, has been inspiring jewellers to create astonishing designs. From Fabergé to Cartier, the world's greatest jewellery designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, and enables the creation of the most complex and breath-taking designs.
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Gitanjali, a leading jeweller of India, created ripples once again with this design par excellence, which echoes the distinctive qualities of the precious and eternal metal. The exotic platinum cocktail ring takes inspiration from sublime nature and skillfully blends the rich vintage era and chic modern times.
The design ideology adapted creates an incredible illustration of visual energy and is high on aesthetics. Taking lead from couture trends, the distinguished piece is a fitting depiction of fluid forms, embellished flowers and tropical foliage, thus making the ring a versatile creation in enduring platinum. The posy formation of concentric circles and intricate textures resembles a methodical floral flow pattern, and the choice of metal brings a whole new level of refinement to the piece in terms of detail. The creation is an interpretation of how nature allures in the ways of spirituality, traditions, ecology and sustainability, the facets which are modernized in every way today. With a hint of vintage, the ring effortlessly compliments the sheer excellence of the metal, making it a timeless infusion that appeals to all.
In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.
About Gitanjali:
Gitanjali Group is the world's largest integrated branded jewellery manufacturer-retailer with an annual turnover of over $2.5 billion. Established in 1966, its activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retailing gold and diamond jewellery in India and abroad.
The group pioneered jewellery retail revolution in India by launching Gili way back in 1994. It now owns and distributes eight out of the top ten jewellery brands in the country, including Gili, Nakshatra, Asmi, D'Damas, Sangini and Diya.
Over the last two decades, it has expanded operations in USA, UK, Belgium, Italy and the Middle East to China, Singapore and Japan.
Today, the group owns a large retail chain in the US, Samuels Jewelers Inc., and has acquired a number of premium brands such as Stefan Hafner, Valente, Io Si, Poratti and others in Italy. It has a fast developing presence in China, the Middle East and other new markets.
The PRE of Precious Platinum
Naturally white, the rarest of precious metals and the most secure setting for diamonds and precious stones, platinum is the perfect choice for an expression of love that will last a lifetime.
Pure
Platinum is naturally white, so it will not cast any colour into a diamond.
Platinum is usually 95% pure when crafted into jewellery and will never fade or tarnish.
Platinum is hypoallergenic, ideal for those with sensitive skin.
Rare
Platinum is 30 times more rare than gold.
Platinum jewellery is exclusive, a statement of individuality and desired by those in the know.
Eternal
Platinum's durability and resistance means your jewellery will last for a lifetime of wear.
Platinum does not wear away so it holds precious stones securely.
About Platinum Guild International:
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - in the US, China, Japan, India and London. Mr. James Courage is the worldwide CEO for Platinum Guild International.
Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum retail sales training and conducts a unique quality assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.
For further details, log on to: www.preciousplatinum.in
Media Contact: Divya Dulani, [email protected], 9820181558, Actimedia India Pvt Ltd
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