BANGALORE, July 25, 2013 /PRNewswire/ --
George P Johnson (GPJ) was roped in to conceptualize and execute Viacom 18's music launch of Joe Rajan's 'Luv U Soniyo' at Infiniti 2 (Malad) in Mumbai on July 06.
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'Rhythm of Love' which was the theme, and a platform for the youth bands to express love through their music - all original compositions, which got huge participation and excitement. As a part of "Rhythm of Love" execution, George P Johnson went to top 20 colleges in Mumbai and conducted pre-buzz activity announcing the auditions. The same was also promoted through 'Luv U Soniyo' Facebook page. The gratification for the winning band was to perform at the music concert for the music launch of the movie.
Reaching out to 20 colleges, conducting a pre-buzz and holding the auditions was a big challenge since all of this had to be managed within a period of 7 days. The team got great participation from college bands and some real good talent was seen.
A day prior to the music launch auditions were held which was judged by Remo Fernandes, Joe Rajan - Director of the film. The winning band was 'What's in the name' who got a lifetime opportunity to perform during the music launch.
The launch event was split between two time slots wherein during the day there were MC-led games to engage the mall audience, create hype around the music launch - concert which was to take place in the evening. Couple games were played and customized movie merchandise were given as gifts to participants and game winners.
The launch began in the evening and was compered by RJ Archana from Radio City. The launch began with RJ Archana introducing the star cast and team of Luv U Soniyo including the lead pair Tanuj Virwani and Neha Hinge, debutant director & co-producer Joe Rajan, Music Director Vipin Patwa, singer Shaan, Rati Agnihotri and Remo Fernandes.
The theme of the event had a lot of romance love in the air feel, which was depicted through the set design. The cast and crew launched the music by opening the heart-shaped album cover. This was followed by a performance from the music director Vipin Patwa. Remo Fernandes, who sang the title track of the movie, put on an entertaining show for the media and crowd along with his band The Microwave Papadums. The event culminated with an energetic performance from the winning band - What's in the name.
Giving his views on the event, K.G. Ramnarayan, Associate Director - Marketing, Viacom18 Media Pvt. Ltd, said: "This film has a youth connect which we wanted to bring out in our interaction with the audience. GPJ was given the mandate after they came up with the complete concept which worked very well for the film's music. The event got an overwhelming response and was smoothly managed by the GPJ team."
Commenting on the launch event, Rasheed Sait, VP and Managing Director, George P Johnson India said: "We are absolutely delighted to have created a unique live experience and flawlessly handled this music launch. The activities were conceptualized and perfectly executed by the team, making it an outstanding event. This event was targeted at the press and we engaged over 200 media guests. It was a privilege to work with the team at Viacom 18 and the legends who have created history in the music world."
About George P. Johnson (www.gpj.com)
GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs. GPJ has been in India since 2002 and during this time the agency has worked with over 70 global and local clients in automotive, technology, healthcare, consumer goods, finance and other fields. Recently GPJ India was awarded "India/South Asia Specialist Agency of Year 2012". GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at www.twitter.com/georgepjohnson.
Primary Media Contact: Rasheed Sait, [email protected], 91-9886038898
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