KOLKATA, September 4, 2018 /PRNewswire/ --
Adda52 in their latest ad focuses on the popularity of the game poker and how it brings the nation together
Adda52.com, one of the leading online poker websites in India and owned by Gaussian Networks Pvt. Ltd., has launched an integrated campaign #GayleKaAdda featuring its brand ambassador, the universe boss Chris Gayle.
(Logo: https://mma.prnewswire.com/media/564582/Adda52_Logo.jpg)
(Photo: https://mma.prnewswire.com/media/738629/Chris_GayleKaAdda.jpg )
The #GayleKaAdda film shows Sunny (Manjot Singh) and Chris Gayle battling it out in an online game of poker, thus, bringing out the fun and thrill elements of the game. Poker is a game played and consumed in digital formats globally and a similar trend is seen in India. A lot of Indians, especially men, play this game in serious as well as recreational styles. Adda52 as the leading online poker company is trying to tap the opportunity provided by the ecommerce friendly users to drive online poker gaming.
The advertising campaign is now live on social media platforms and offline channels like radio and OOH. To know more, Click Here . Commenting on the launch of #GayleKaAdda, Mohit Agarwal, CEO and Co-founder of Adda52 said, "We are super excited to have Gayle on board with us and launch our first branding campaign with him. Gayle is the perfect fit for the game which depicts nerve and smartness. He is a regular player himself, so it was an easy task to have him open his innings with Adda52."
Further, talking about the rising popularity of online gaming, Mohit said, "The demographics, internet plus smartphone penetration and digital payment infrastructure are in favour of the growth of online gaming in India. With this campaign, we believe it will keep our existing players engaged and attract the newbies to try this game of skill, therefore, becoming the advocates of this extreme strategy-based game."
On conceptualizing and execution of the ad campaign, Saurabh Kapoor, CEO of digital agency Hashtag Orange said, "Poker is a fascinating game and because of the mindful skills of the game, it has gone high up on its popularity quotient. With the campaign, we wanted to connect Gayle's personality and his fun and quirky side with that of game. Our communication also highlights the ease of playing Adda52 online anytime and anywhere. Tying it all together with #GayleKaAdda, a catchy phrase we believe will become a head turner."
About Adda52.com:
Adda52 provides poker enthusiasts a platform to play variants of poker with attractive prize pools. Some of the best pokers players started their journey from here and have earned laurels in the International Poker Community. To know more, click here.
Media Contact:
Sarah Banerjee
[email protected]
+91-9999169438
Senior Manager - Brand Strategy
Gaussian Networks Pvt. Ltd.
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