GURGAON, India, November 19, 2015 /PRNewswire/ --
Former Lead SEO at Microsoft/MSN and a Leader in the Development of Bing Webmaster Tools Brings his Knowledge of SEO to the World-class Offerings of Bruce Clay, Inc.
SEO is technical. You pay an SEO agency for its technical insight, experience and ability to drive traffic to your site that grows your business. What if an agency had all of the above, plus skills and experience that no other agency could claim?
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To provide businesses with an exclusive advantage in Search Engine Optimization methodology and digital marketing strategy, Bruce Clay, Inc. announced that former senior product manager of Webmaster Tools at Bing, SEO expert and search engine spokesperson to the SEO industry, Duane Forrester, has joined the BCI team in a newly-created position as Vice President, Organic Search Operations. The well-connected Forrester was awarded Search Personality of the Year at the 2014 U.S. Search Awards.
"I have known Duane for a very long time and he's an outspoken advocate for the digital marketing industry and well-respected leader," said Bruce Clay, President of Bruce Clay, Inc.
"He has great experience with how things work, and that will help us to enhance our existing capabilities for all aspects of digital marketing, including SEO, social media and web design. This is the man who created Bing Webmaster Tools - that will give us a wealth of insight."
Forrester will have oversight of the Organic Search Direction at Bruce Clay, Inc., as well as the company's social media and design departments. He will also serve as a spokesman for Bruce Clay, Inc. by attending and speaking at industry conferences.
"Over the past decade I've been approached by countless agencies," said Forrester. "However, Bruce Clay, Inc., is different because of three main pillars that we stand on: services, proprietary tools and talent. Most agencies don't have as deep a tool set. They use rich tools, but not proprietary tools. If they need something fine-tuned for a client, they can't walk down the hall and ask the programmer to add a parameter, which is something we can do. When it comes to talent, I see agencies struggle. BCI is very stable and has an expert knowledge base. I know the team that's here and they're smart SEOs."
What does it mean for the SEO Community in India?
"The India office is very excited about Duane Forrester's addition to the U.S. team as it comes at the perfect time. The Indian Internet market is exploding with massive growth. A recent report by IAMAI suggested that the number of Internet users in India is expected to reach 402 million by December 2015, overtaking the United States. Therefore, this is a major boost to our SEO capabilities as we will be able to get additional training and insight which will translate into massive gains for our Indian clients. We also extend an invitation to Duane Forrester to come to India for our next annual SEO Training event in February 2016," said Siddharth Lal, MD, Bruce Clay India.
During his eight-year career at Microsoft, Forrester served as senior product manager at Bing - a role that led to the creation of Bing Webmaster Tools - as well as a nearly five-year stint serving as a primary touch point between Bing and the webmaster community.
He became known as the approachable face of Bing, bridging the gap between the search engine's inner workings and the information-hungry SEO community. Duane Forrester will bring clients of Bruce Clay, Inc., SEO skills and experience that no other agency can claim.
"If you've ever heard Duane speak at a conference, you know that he is able to answer any question about how a search engine handles particular SEO concerns, from 404 pages to HTTPS," said Mindy Weinstein, author and director of training at Bruce Clay, Inc. "He always has an answer and a thorough explanation. We are so excited to be able to take that experience and add it to our analysts' ongoing training. It's something we'll also incorporate into our SEOToolSet Training."
While at Microsoft, Forrester authored a monthly column at the leading search marketing publication Search Engine Land. He is also the author of 'Turn Clicks into Customers,' and 'How to Make Money with Your Blog.'
Forrester joins a dedicated team at Bruce Clay, Inc., including author, speaker, and paid search expert David Szetela, who joined the company in September as vice president of paid search marketing operations. "A growing number of our clients come to us for both SEO and PPC services and Duane's deep understanding of both disciplines will help accelerate that growth," said Szetela. "Imagine what this team can do for your company."
About Bruce Clay India:
Bruce Clay India is an Internet marketing optimization company, providing Search Engine Optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture, and social media and conversion rate optimization services. Bruce Clay India serves the Indian region from its office in Gurgaon.
Bruce Clay, Inc. is also the creator of the award-winning SEOToolSet® and its acclaimed SEO training course. Bruce Clay has been a top Search Engine Optimization company since 1996, through contributions such as author of the 746-page Wiley book Search Engine Optimization All-In-One for Dummies, the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. has global locations in Switzerland, India, Japan and Dubai.
Recently, Bruce Clay India was ranked the #1 Enterprise SEO Company in India by an independent authority on search vendors. Visit http://www.BruceClay.com/in/ for more information.
Media Contact:
Sanjay Prakash
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+91-124-4143292
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Bruce Clay India
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