Flipkart Selects TUNE® Marketing Console as its Mobile Marketing Platform

NEW DELHI, February 11, 2016 /PRNewswire/ --

India's Leading E-commerce Marketplace Leverages the Power of TUNE to Master Mobile Marketing

TUNE today announced its partnership with Flipkart, India's leading e-commerce marketplace, for the TUNE® Marketing Console, the leading enterprise platform for mobile marketing in India. Flipkart has chosen TUNE® Marketing Console to unify measurement and optimisation of its paid, earned, and owned mobile marketing campaigns.

As the one of the world's largest privately-owned companies and India's first billion-dollar e-commerce marketplace, Flipkart has transformed shopping for millions of Indian consumers. Flipkart is one of the largest suppliers of smartphones in India-selling one in every five smartphones, approximately 15 million units every month. The company's mobile app is consistently among the highest ranked apps in India. To ensure their mobile app continues to excel, Flipkart uses TUNE® Marketing Console to effectively engage with their mobile consumers and deliver a better customer experience.

"Mobile growth is an integral part of our business strategy," said Mausam Bhatt, Head of Growth for Flipkart. "We foresee the majority of commerce in India happening through mobile devices. We have chosen TUNE® Marketing Console to help us achieve our customer acquisition goals via superior performance marketing."

Mobile commerce is becoming deeply encultured in the Indian society, with top online retailers witnessing close to 60-80% of their revenue being driven by mobile, and some even deprecating their websites to focus solely on mobile. According to eMarketer, currently India has 167.9 million smartphone users and is expected to grow nearly 30% in 2016. By 2017, India will overtake the U.S. as the second largest smartphone market globally behind China. In view of the dramatic growth of mobile in India, TUNE plans to enhance their presence in the region by continuing to hire local talent. In competitive app marketing, TUNE® Marketing Console is well positioned as the favourite choice amongst leading brands.

"We couldn't be more excited to welcome Flipkart to the TUNE family," said Peter Hamilton, CEO of TUNE. "India is widely seen as the next big growth region for mobile marketing, and companies like Flipkart are leading the charge in India's mobile revolution. Having Flipkart place their trust in TUNE is hugely validating to the quality of the service we provide. As mission control for mobile, TUNE® Marketing Console gives marketers the power to measure mobile app marketing like never before. We have every confidence that Flipkart now has all the insight they need to make better and more informed decisions."

Flipkart joins a growing list of leading Indian brands, including Snapdeal, Amazon, OLX, MakeMyTrip, and Bharti Airtel that are using TUNE's dashboard to scale up their mobile campaigns, focus on driving results, and simplify the complexity of mobile marketing.

About TUNE:

TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 per cent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned, and earned media into one TUNE​®​ Marketing Console. TUNE's HasOffers product (www.hasoffers.com) is the industry's leading performance marketing platform, enabling thousands of businesses around the world to track and manage their own publisher and affiliate relationships. Headquartered in Seattle, Washington with over 300 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, Alaska Airlines, EA, DraftKings, and more.

For more information, visit www.tune.com​

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